Head-to-Head Analysis

Hampton vs San Diego

Detailed breakdown of cost of living, income potential, and lifestyle metrics.

Hampton
Candidate A

Hampton

VA
Cost Index 97.4
Median Income $70k
Rent (1BR) $910
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San Diego
Candidate B

San Diego

CA
Cost Index 111.5
Median Income $106k
Rent (1BR) $2248
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📊 Lifestyle Match

Visualizing the tradeoffs between Hampton and San Diego

đź“‹ The Details

Line-by-line data comparison.

Category / Metric Hampton San Diego
Financial Overview
Median Income $70,238 $105,780
Unemployment Rate 3.5% 4.9%
Housing Market
Median Home Price $285,000 $930,000
Price per SqFt $186 $662
Monthly Rent (1BR) $910 $2,248
Housing Cost Index 97.5 185.8
Cost of Living
Groceries Index 96.7 103.5
Gas Price (Gallon) $3.40 $3.98
Safety & Lifestyle
Violent Crime (per 100k) 345.0 378.0
Bachelor's Degree+ 29% 52%
Air Quality (AQI) 26 25

Expert Verdict

AI-generated analysis based on current data.

San Diego vs. Hampton: The Ultimate Coastal Showdown

So, you’re looking at a move to the coast. You’ve got two very different beach towns on the table: San Diego, the sun-drenched metropolis of Southern California, and Hampton, the historic seaside escape on Virginia’s coast.

Let’s be real—this isn’t just about a zip code. It’s about a lifestyle. One offers the buzz of a major city with a laid-back vibe; the other offers small-town charm with a side of Atlantic salt air.

I’ve crunched the numbers, lived the lifestyles (virtually and in person), and I’m here to tell you the unvarnished truth. Grab your coffee, and let’s dive into the data to see which coast is calling your name.


The Vibe Check: Culture & Lifestyle

San Diego: The Eternal Summer
San Diego is a beast of a city. With a population approaching 1.4 million, it’s a major metro area that somehow manages to feel like a giant beach town. The vibe here is "active but easy." It’s craft breweries, taco trucks, surfers at dawn, and a tech/military economy that keeps the wallet fat. It’s diverse, energetic, and undeniably expensive. You move here for the weather, the outdoor lifestyle, and the career opportunities.

Hampton: Historic Charm & Coastal Living
Hampton, Virginia, is a fraction of the size (137,098 people) and a world away in pace. It’s a historic coastal city known for NASA’s Langley Research Center, a massive military presence, and the classic Chesapeake Bay vibe. It’s less about the tech hustle and more about community, history, and the Atlantic Ocean. The vibe is "neighborly and slow." It’s perfect if you want the water without the Los Angeles-style traffic jams (though traffic can be tricky here too).

Who is this for?

  • San Diego is for the young professional, the active empty-nester, or the family who prioritizes weather and amenities over square footage. It’s for those who want "city" energy without the New York winters.
  • Hampton is for the budget-conscious family, the retiree, or the remote worker who wants a quieter life. It’s for those who value history, affordability, and a strong sense of local community.

The Dollar Power: Cost of Living & Salary

This is where the rubber meets the road. We all want to know: Where does my paycheck actually go further?

Let’s talk Purchasing Power. Earning $100,000 in San Diego vs. Hampton is a completely different financial reality. San Diego’s cost of living is roughly 40% higher than the national average, while Hampton sits right around the national average.

San Diego vs. Hampton: Cost of Living Breakdown

Category San Diego Hampton The Takeaway
Median Home Price $930,000 $285,000 Sticker shock in SD. You’re paying over 3x more for a home.
Rent (1BR) $2,248 $910 SD rent is 147% higher. Your budget stretches way further in Hampton.
Housing Index 185.8 (High) 97.5 (Avg) SD housing is nearly 90% more expensive than the national average.
Median Income $105,780 $70,238 SD pays more, but not enough to offset the housing gap.
Groceries & Utilities ~30% higher than Avg ~0-5% near Avg Basic necessities take a bigger bite out of the paycheck in CA.

The Taxes: The Hidden Cost
Here’s a massive dealbreaker. California has a progressive income tax system. If you earn $100,000, you’re paying roughly 6-8% in state income tax. That’s $6,000-$8,000 out of your pocket annually before you even pay for housing.

Virginia has a flat state income tax rate of 5.75%. Plus, property taxes in Hampton are reasonable (around $1.15 per $100 of assessed value). In California, property taxes are capped at 1% of purchase price, but with home prices so high, even that 1% is brutal. On a $930,000 home, you’re looking at $9,300/year in property taxes alone.

Verdict: If you earn $100,000 in Hampton, you feel like you’re making $140,000 in San Diego. The "bang for your buck" in Hampton is undeniable.


The Housing Market: Buy vs. Rent

San Diego: The Seller’s Paradise (or Nightmare)
With a median home price of $930,000, the San Diego market is a high-stakes game. It is a brutal seller’s market. Inventory is low, competition is fierce, and bidding wars are common. Renting is often the only option for many, but even renting is expensive. You’re paying a premium for the location and the weather. If you’re buying, you need a massive down payment and a high tolerance for debt.

Hampton: The Buyer’s Market
Hampton’s median home price of $285,000 is more than manageable for many. The market here is generally more balanced. You can find a decent single-family home for under $300k, something that’s a fantasy in San Diego. The barrier to entry is much lower, allowing you to build equity sooner. Renting is incredibly affordable, making it a great spot for young professionals or families saving for a first home.

Availability:

  • San Diego: Low inventory, high demand. Expect to compete with cash offers and investors.
  • Hampton: Healthy inventory. You have time to shop around and negotiate.

Verdict: Hampton wins this round decisively. It’s a place where homeownership is an achievable dream, not a distant fantasy.


The Dealbreakers: Quality of Life

Traffic & Commute

San Diego: Traffic is a way of life. The I-5, I-805, and SR-163 can be gridlocked during rush hour. Commutes can easily hit 45-60 minutes for a 15-mile trip. Public transit (trolley/bus) is decent but not comprehensive.
Hampton: Traffic is localized. The I-64 corridor can get congested, especially around the HRBT (Hampton Roads Bridge-Tunnel), but it’s generally more manageable than a major metro. Commutes are shorter, and you’re rarely far from what you need.

Weather: Sun vs. Seasons

San Diego: 57°F is the average, but that’s misleading. It’s famous for its near-perfect climate. Summers are in the 70s-80s, winters are mild 60s. It’s dry, sunny, and consistent. The downside? Wildfire risk and drought.
Hampton: 53°F average tells a story of seasons. Summers are humid and can hit 90°F+ with the heat index. Winters are chilly, averaging in the 40s, with occasional snow or ice storms. It’s a true East Coast climate with all four seasons.

Crime & Safety

San Diego Violent Crime: 378.0 / 100k
Hampton Violent Crime: 345.0 / 100k

Both cities are relatively safe for their size, but statistically, Hampton has a slight edge in violent crime rate. However, crime is hyper-local. Both have safe suburbs and areas to avoid. San Diego’s larger population means more overall incidents, but the rate per capita is comparable.


The Final Verdict: Who Wins Where?

After dissecting the data and the lifestyle, here’s the head-to-head breakdown.

🏆 Winner for Families: Hampton
Why: The math is simple. A family earning $100k can afford a $285k home in Hampton, likely with a yard, in a good school district. In San Diego, that same family is priced out of the market or stuck in a tiny apartment. The stability, affordability, and community vibe of Hampton make it a far more practical choice for raising kids without drowning in mortgage debt.

🏆 Winner for Singles/Young Pros: San Diego
Why: If you’re young, career-focused, and want an active social scene, San Diego is hard to beat. The higher salary potential (median $105k vs $70k), endless networking events, and vibrant nightlife are a major draw. You’re paying for the experience, and for many, it’s worth the high cost of living in their 20s and early 30s.

🏆 Winner for Retirees: Hampton
Why: This is a tough call, but Hampton edges out. Retirees on fixed incomes benefit massively from the lower cost of living, no state tax on Social Security (VA doesn’t tax it), and more affordable healthcare. While San Diego’s weather is a huge perk, the financial strain can be a dealbreaker. Hampton offers a relaxed coastal life without the California price tag.


Pros & Cons: At a Glance

San Diego Pros & Cons

âś… PROS:

  • World-Class Weather: The best climate in the U.S.
  • Strong Job Market: Tech, biotech, and military sectors.
  • Vibrant Culture: Endless dining, craft beer, and outdoor activities.
  • Beach Access: From La Jolla to Coronado, the coast is stunning.

❌ CONS:

  • Brutal Cost of Living: Housing is 3x the national average.
  • High Taxes: CA state income tax takes a big bite.
  • Traffic: Commutes can be soul-crushing.
  • Homelessness: A visible and challenging issue in many areas.

Hampton Pros & Cons

âś… PROS:

  • Affordability: Median home price under $300k.
  • Lower Taxes: Flat state income tax and reasonable property taxes.
  • Historic Charm: Rich history, maritime culture, and NASA presence.
  • Manageable Size: Easier to navigate, less overwhelming.

❌ CONS:

  • Humid Summers: Can be oppressive, especially inland.
  • Seasonal Weather: Winters can be cold and gray.
  • Fewer "Big City" Amenities: Less diverse dining/entertainment than SD.
  • Bridge Tunnels: Traffic bottlenecks around the waterways.

The Bottom Line

This isn’t about which city is "better"—it’s about which city is better for you.

Choose San Diego if: Your career is in tech or biotech, you prioritize perfect weather and an active lifestyle above all else, and you can afford the premium. It’s a high-cost, high-reward city for those who want it all.

Choose Hampton if: You value financial freedom, want to own a home without going into massive debt, and appreciate a slower pace of life with a rich history. It’s the smart, sustainable choice for most budgets.

My final advice: If you’re unsure, run the numbers yourself. Take your salary, subtract California’s state tax, and see if you can afford a $930,000 home. If that gives you palpitations, Hampton is calling your name. If it feels like a challenge you’re ready to accept, welcome to San Diego.