📊 Lifestyle Match
Visualizing the tradeoffs between Hampton and San Diego
Detailed breakdown of cost of living, income potential, and lifestyle metrics.
Visualizing the tradeoffs between Hampton and San Diego
Line-by-line data comparison.
| Category / Metric | Hampton | San Diego |
|---|---|---|
| Financial Overview | ||
| Median Income | $70,238 | $105,780 |
| Unemployment Rate | 3.5% | 4.9% |
| Housing Market | ||
| Median Home Price | $285,000 | $930,000 |
| Price per SqFt | $186 | $662 |
| Monthly Rent (1BR) | $910 | $2,248 |
| Housing Cost Index | 97.5 | 185.8 |
| Cost of Living | ||
| Groceries Index | 96.7 | 103.5 |
| Gas Price (Gallon) | $3.40 | $3.98 |
| Safety & Lifestyle | ||
| Violent Crime (per 100k) | 345.0 | 378.0 |
| Bachelor's Degree+ | 29% | 52% |
| Air Quality (AQI) | 26 | 25 |
AI-generated analysis based on current data.
So, you’re looking at a move to the coast. You’ve got two very different beach towns on the table: San Diego, the sun-drenched metropolis of Southern California, and Hampton, the historic seaside escape on Virginia’s coast.
Let’s be real—this isn’t just about a zip code. It’s about a lifestyle. One offers the buzz of a major city with a laid-back vibe; the other offers small-town charm with a side of Atlantic salt air.
I’ve crunched the numbers, lived the lifestyles (virtually and in person), and I’m here to tell you the unvarnished truth. Grab your coffee, and let’s dive into the data to see which coast is calling your name.
San Diego: The Eternal Summer
San Diego is a beast of a city. With a population approaching 1.4 million, it’s a major metro area that somehow manages to feel like a giant beach town. The vibe here is "active but easy." It’s craft breweries, taco trucks, surfers at dawn, and a tech/military economy that keeps the wallet fat. It’s diverse, energetic, and undeniably expensive. You move here for the weather, the outdoor lifestyle, and the career opportunities.
Hampton: Historic Charm & Coastal Living
Hampton, Virginia, is a fraction of the size (137,098 people) and a world away in pace. It’s a historic coastal city known for NASA’s Langley Research Center, a massive military presence, and the classic Chesapeake Bay vibe. It’s less about the tech hustle and more about community, history, and the Atlantic Ocean. The vibe is "neighborly and slow." It’s perfect if you want the water without the Los Angeles-style traffic jams (though traffic can be tricky here too).
Who is this for?
This is where the rubber meets the road. We all want to know: Where does my paycheck actually go further?
Let’s talk Purchasing Power. Earning $100,000 in San Diego vs. Hampton is a completely different financial reality. San Diego’s cost of living is roughly 40% higher than the national average, while Hampton sits right around the national average.
| Category | San Diego | Hampton | The Takeaway |
|---|---|---|---|
| Median Home Price | $930,000 | $285,000 | Sticker shock in SD. You’re paying over 3x more for a home. |
| Rent (1BR) | $2,248 | $910 | SD rent is 147% higher. Your budget stretches way further in Hampton. |
| Housing Index | 185.8 (High) | 97.5 (Avg) | SD housing is nearly 90% more expensive than the national average. |
| Median Income | $105,780 | $70,238 | SD pays more, but not enough to offset the housing gap. |
| Groceries & Utilities | ~30% higher than Avg | ~0-5% near Avg | Basic necessities take a bigger bite out of the paycheck in CA. |
The Taxes: The Hidden Cost
Here’s a massive dealbreaker. California has a progressive income tax system. If you earn $100,000, you’re paying roughly 6-8% in state income tax. That’s $6,000-$8,000 out of your pocket annually before you even pay for housing.
Virginia has a flat state income tax rate of 5.75%. Plus, property taxes in Hampton are reasonable (around $1.15 per $100 of assessed value). In California, property taxes are capped at 1% of purchase price, but with home prices so high, even that 1% is brutal. On a $930,000 home, you’re looking at $9,300/year in property taxes alone.
Verdict: If you earn $100,000 in Hampton, you feel like you’re making $140,000 in San Diego. The "bang for your buck" in Hampton is undeniable.
San Diego: The Seller’s Paradise (or Nightmare)
With a median home price of $930,000, the San Diego market is a high-stakes game. It is a brutal seller’s market. Inventory is low, competition is fierce, and bidding wars are common. Renting is often the only option for many, but even renting is expensive. You’re paying a premium for the location and the weather. If you’re buying, you need a massive down payment and a high tolerance for debt.
Hampton: The Buyer’s Market
Hampton’s median home price of $285,000 is more than manageable for many. The market here is generally more balanced. You can find a decent single-family home for under $300k, something that’s a fantasy in San Diego. The barrier to entry is much lower, allowing you to build equity sooner. Renting is incredibly affordable, making it a great spot for young professionals or families saving for a first home.
Availability:
Verdict: Hampton wins this round decisively. It’s a place where homeownership is an achievable dream, not a distant fantasy.
San Diego: Traffic is a way of life. The I-5, I-805, and SR-163 can be gridlocked during rush hour. Commutes can easily hit 45-60 minutes for a 15-mile trip. Public transit (trolley/bus) is decent but not comprehensive.
Hampton: Traffic is localized. The I-64 corridor can get congested, especially around the HRBT (Hampton Roads Bridge-Tunnel), but it’s generally more manageable than a major metro. Commutes are shorter, and you’re rarely far from what you need.
San Diego: 57°F is the average, but that’s misleading. It’s famous for its near-perfect climate. Summers are in the 70s-80s, winters are mild 60s. It’s dry, sunny, and consistent. The downside? Wildfire risk and drought.
Hampton: 53°F average tells a story of seasons. Summers are humid and can hit 90°F+ with the heat index. Winters are chilly, averaging in the 40s, with occasional snow or ice storms. It’s a true East Coast climate with all four seasons.
San Diego Violent Crime: 378.0 / 100k
Hampton Violent Crime: 345.0 / 100k
Both cities are relatively safe for their size, but statistically, Hampton has a slight edge in violent crime rate. However, crime is hyper-local. Both have safe suburbs and areas to avoid. San Diego’s larger population means more overall incidents, but the rate per capita is comparable.
After dissecting the data and the lifestyle, here’s the head-to-head breakdown.
🏆 Winner for Families: Hampton
Why: The math is simple. A family earning $100k can afford a $285k home in Hampton, likely with a yard, in a good school district. In San Diego, that same family is priced out of the market or stuck in a tiny apartment. The stability, affordability, and community vibe of Hampton make it a far more practical choice for raising kids without drowning in mortgage debt.
🏆 Winner for Singles/Young Pros: San Diego
Why: If you’re young, career-focused, and want an active social scene, San Diego is hard to beat. The higher salary potential (median $105k vs $70k), endless networking events, and vibrant nightlife are a major draw. You’re paying for the experience, and for many, it’s worth the high cost of living in their 20s and early 30s.
🏆 Winner for Retirees: Hampton
Why: This is a tough call, but Hampton edges out. Retirees on fixed incomes benefit massively from the lower cost of living, no state tax on Social Security (VA doesn’t tax it), and more affordable healthcare. While San Diego’s weather is a huge perk, the financial strain can be a dealbreaker. Hampton offers a relaxed coastal life without the California price tag.
âś… PROS:
❌ CONS:
âś… PROS:
❌ CONS:
This isn’t about which city is "better"—it’s about which city is better for you.
Choose San Diego if: Your career is in tech or biotech, you prioritize perfect weather and an active lifestyle above all else, and you can afford the premium. It’s a high-cost, high-reward city for those who want it all.
Choose Hampton if: You value financial freedom, want to own a home without going into massive debt, and appreciate a slower pace of life with a rich history. It’s the smart, sustainable choice for most budgets.
My final advice: If you’re unsure, run the numbers yourself. Take your salary, subtract California’s state tax, and see if you can afford a $930,000 home. If that gives you palpitations, Hampton is calling your name. If it feels like a challenge you’re ready to accept, welcome to San Diego.