Marketing Manager in Savannah, GA

The Salary Picture: Where Savannah Stands

As a local who’s watched Savannah’s marketing scene evolve from a dusty port town to a vibrant hub for everything from defense contracting to tourism tech, I can tell you the numbers paint a compelling picture. Marketing Managers in Savannah earn a median salary of $155,539/year, or an hourly rate of $74.78/hour. This places Savannah slightly below the national average of $157,620/year for Marketing Managers, but don’t let that fool you—the city’s lower cost of living more than makes up for the small gap.

Let’s break it down by experience level. While exact local data is hard to come by, we can extrapolate from national trends, adjusted for Savannah’s market dynamics. The city’s job market for marketing is growing, with 295 currently listed jobs in the metro area and a 10-year job growth projection of 8%. This growth is largely driven by the Port of Savannah’s expansion, the booming film industry, and a steady influx of remote workers who’ve fallen for the city’s charm.

Entry-Level (0-3 years): Expect to start around $95,000 - $110,000. You’ll likely find roles at smaller agencies or within marketing departments of local businesses. A common entry point is a Digital Marketing Coordinator at a place like the Savannah College of Art and Design (SCAD) or a local tourism-focused firm.

Mid-Level (4-7 years): This is where the median salary starts to hit. You’re looking at $130,000 - $165,000. At this stage, you’re managing campaigns, possibly a small team, and have proven ROI. Employers like Gulfstream Aerospace or the Savannah Economic Development Authority (SEDA) often pay in this bracket for managers who can blend traditional marketing with digital savvy.

Senior-Level (8-12 years): Salaries climb to $165,000 - $195,000. You’re likely a Director of Marketing or a Senior Manager at a larger corporation. This is where knowledge of specific industries—like marine logistics or medical devices—can command a premium. For example, a Senior Marketing Manager at a medical device firm near the Savannah Tech Park might earn at the top of this range.

Expert/Leadership (13+ years): For those at the VP or Director level, especially in healthcare or manufacturing, salaries can exceed $200,000, with bonuses and stock options. The $155,539 median reflects the solid mid-to-senior level concentration in the area.

Comparison to Other Georgia Cities:
Savannah is a compelling middle ground. Atlanta, with its massive corporate HQs (Home Depot, Coca-Cola), has a higher median salary (around $160,000-$170,000), but the cost of living is significantly higher. Augusta, a smaller metro, pays closer to $140,000, but with fewer high-level opportunities. Columbus and Macon fall below $140,000. Savannah’s sweet spot is its balance: strong salaries paired with a cost of living index of 95.6 (US avg = 100).

The Real Take-Home: After Taxes and Rent

Let’s get real. A median salary of $155,539 doesn’t mean $12,961 hits your bank account monthly. After federal, state (GA has a tiered income tax), and FICA taxes, a single filer without dependents would take home approximately $115,000 - $118,000 annually, or $9,580 - $9,830 per month. (This is a rough estimate; use a GA-specific tax calculator for your exact situation.)

Now, factor in rent. The average 1BR rent in Savannah is $1,287/month. Let’s break down a monthly budget for a Marketing Manager earning the median:

• Take-Home Pay: $9,700 (average)
• Rent (1BR in a safe, central neighborhood): $1,300
• Utilities (Electric, Water, Internet): $200
• Car Payment & Insurance (Savannah is car-dependent): $600
• Groceries & Dining: $800
• Health Insurance (employer-sponsored): $300
• Savings (15%): $1,455
• Discretionary/Entertainment: $1,045

This leaves a healthy cushion. The key is housing. The Cost of Living Index of 95.6 means your dollar stretches further here than the national average. Can you afford to buy a home? Absolutely. As of late 2023, the median home price in Savannah was around $315,000. With a 20% down payment ($63,000), a mortgage on the remaining $252,000 would be roughly $1,600/month (including taxes and insurance). Given the leftover discretionary funds in the budget above, a Marketing Manager on the median salary can comfortably transition from renting to buying within a few years, especially with dual income.

Where the Jobs Are: Savannah's Major Employers

Savannah’s job market is a unique blend of legacy industries and new growth. Marketing Managers are needed to tell the stories of these diverse sectors.

1. Gulfstream Aerospace: A cornerstone of Savannah’s economy. They have a dedicated marketing team for both their corporate brand and customer communications. Hiring is steady, especially for managers with experience in B2B and luxury goods. They often look for creatives who can manage high-end collateral and event marketing for their clientele.

2. St. Joseph's/Candler Health System & Memorial Health University Medical Center: Savannah’s two major hospital systems. Their marketing departments are robust, focusing on patient acquisition, community health campaigns, and physician recruitment. This is a stable sector with a constant need for managers skilled in healthcare marketing compliance (HIPAA) and multi-channel outreach.

3. Savannah Economic Development Authority (SEDA): The driver behind the city’s business recruitment. Their marketing team promotes Savannah to national and international companies. This is a public-sector-adjacent role that requires a blend of economic development knowledge, digital marketing, and event management (for investor visits). It’s a high-impact role for someone who loves community building.

4. The Savannah College of Art and Design (SCAD): A massive employer and cultural force. SCAD’s marketing department is highly creative and competitive, managing everything from national enrollment campaigns to global alumni events. They seek managers with a strong portfolio, often favoring candidates with a design or arts background. It’s a fast-paced, innovative environment.

5. Port of Savannah (Georgia Ports Authority): The engine of the regional economy. While operations-focused, the GPA has a significant marketing and communications team focused on trade shows, industry publications, and digital presence to attract shipping lines and business. This is a niche for managers who understand logistics and global trade.

6. JCB, a global construction equipment manufacturer: With a major North American headquarters in Pooler (just outside Savannah), JCB’s marketing team works on product launches, dealer network support, and trade show management. It’s a great fit for managers with experience in industrial B2B marketing.

Hiring Trends: There’s a growing demand for managers skilled in digital analytics, SEO/SEM, and marketing automation. The city’s push to become a tech hub (with initiatives like the Savannah Tech Park) means companies are looking for marketers who can speak the language of data. Furthermore, the film industry’s rise (“Hollywood of the South”) has created a new sub-niche for entertainment and location marketing specialists.

Getting Licensed in GA

This is a common point of confusion, so let’s clarify: Marketing Managers do not require a state-issued license to practice in Georgia. Unlike real estate, law, or cosmetology, marketing is a professional field governed by industry standards and certifications, not state boards.

However, there are important considerations:

• Professional Certifications: While not legally required, certifications are crucial for career advancement. The Digital Marketing Certified Professional (DMCP) from the Digital Marketing Institute or Google’s Career Certificates are highly valued. Many employers in Savannah, especially in tech and healthcare, prefer or even require these for senior roles. Cost ranges from $300 - $1,500 depending on the program.

• Business Licensing: If you plan to start your own marketing consultancy or freelance business, you will need to register with the Georgia Secretary of State and potentially obtain a local business tax certificate from the City of Savannah. This is a straightforward process costing $100 - $300 in initial fees.

• Timeline to Get Started: There is no mandated timeline. You can apply for jobs immediately. However, to be competitive, allow 1-3 months to study for and obtain a key certification if you lack one. The market values proven experience and a portfolio over formal licensure.

Best Neighborhoods for Marketing Managers

Savannah’s neighborhoods offer distinct vibes, each with different commute times and price points. Here’s a local’s guide:

1. Midtown / Ardsley Park: The classic choice for professionals. Tree-lined streets, historic charm, and a walkable feel. You’re close to the Starland District (a hub for local businesses and eateries) and a 10-15 minute drive to downtown’s corporate offices. It’s popular with young professionals and new families. 1BR Rent: $1,300 - $1,600/month.

2. Victorian District: Just east of the historic district, this area is more affordable than Ardsley Park but still has great character. It’s a mix of single-family homes and apartments, with a growing number of renovated properties. Commute to downtown is a breeze (5-10 minutes). 1BR Rent: $1,100 - $1,400/month. Insider Tip: Look for rentals on streets like 37th or 38th for a great balance of quiet and accessibility.

3. Pooler / Savannah Tech Park Area: The modern, suburban option. This is where many young families and professionals move for newer construction, more space, and excellent schools. It’s a 20-minute commute to downtown Savannah, but you’re right next to Gulfstream, JCB, and the major distribution centers. 1BR Rent: $1,200 - $1,500/month (often in modern complexes).

4. The Landings on Skidaway Island: For senior managers or those with families. This is a private, gated community on an island, known for golf courses and marsh views. It’s exclusive, with a longer commute (25-30 mins to downtown), but offers a resort-style lifestyle. Home prices are higher, but rental options exist. 1BR Rent: $1,400 - $1,800/month.

5. Downtown / Historic District: For those who want to live in the heart of the action. Walkable to work if you’re at a downtown firm, and surrounded by culture. However, parking is a nightmare, and rents can be steep for space. It’s perfect for a single professional who values nightlife and history over square footage. 1BR Rent: $1,500 - $2,200/month.

The Long Game: Career Growth

Savannah’s marketing career path is promising but requires strategic specialization.

• Specialty Premiums: Salaries see significant bumps in niche areas. Healthcare Marketing Managers can command 5-10% above median due to regulatory complexity. Digital Marketing Managers with expertise in marketing automation (HubSpot, Marketo) and data analytics also earn premiums. Managers who can bridge the gap between marketing and sales (e.g., for SaaS or industrial firms) are highly sought after.

• Advancement Paths: The path typically goes from Coordinator → Manager → Senior Manager/Director → VP of Marketing. The leap from Manager to Director is the toughest and often requires moving to a larger company (like Gulfstream or a regional healthcare system) or taking a role at a growing startup. Networking is key here—join the Savannah Marketing & Communications Council or attend events hosted by the Savannah Chamber of Commerce.

• 10-Year Outlook: With 8% job growth, the market is expanding. The rise of remote work has also allowed Savannah-based marketers to compete for high-paying roles at national companies while enjoying the local cost of living. The key to longevity will be continuous learning in AI-driven marketing tools, privacy regulations (like cookie deprecation), and video content strategy. Those who adapt will thrive.

The Verdict: Is Savannah Right for You?

Pros	Cons
Strong Salary-to-Cost-of-Living Ratio: A $155,539 median salary stretches far with a 95.6 COL index.	Limited High-Level Corporate HQs: Few Fortune 500 HQs compared to Atlanta, capping top-tier salary potential.
Rich Quality of Life: Historic beauty, vibrant culture, coastal access, and a renowned food scene.	Smaller Job Market: Only 295 marketing jobs listed; less variety than major metros.
Diverse Industry Base: Opportunities in aerospace, healthcare, logistics, tourism, and education.	Car Dependency: Public transit is limited; a car is a necessity for most.
Growing & Stable: 8% 10-year growth and low unemployment signal a healthy market.	Can Be “Clubby”: The professional network can feel insular; building connections takes time.
Ideal for Homeownership: A median earner can realistically afford a home here.	Hurricane Zone: Requires preparedness and higher insurance costs.

Final Recommendation: Savannah is an excellent choice for Marketing Managers who value a high quality of life, a manageable cost of living, and a stable, growing job market. It’s particularly well-suited for mid-career professionals (5-15 years) looking to buy a home and build a life outside of work. It’s less ideal for those seeking the ultra-competitive, high-stakes corporate climb found in Atlanta or New York. If you’re a strategic, adaptable marketer who wants your paycheck to go as far as your creativity, Savannah is a hidden gem.

FAQs

1. Is the median salary of $155,539 realistic for a Marketing Manager new to Savannah?
It’s achievable, but likely for someone with 5+ years of experience. A transplant with a strong portfolio and experience in a high-demand specialty (like digital analytics) can command this salary. Entry-level managers should expect to start lower ($95k-$110k) and climb.

2. How competitive is the job market with only 295 jobs listed?
That number is a snapshot of publicly listed roles. Many positions are filled through networking and recruiters. The 8% growth indicates a healthy expansion. To be competitive, tailor your resume to Savannah’s key industries (healthcare, aerospace, logistics) and leverage LinkedIn to connect with local hiring managers.

3. Do I need to know someone to get a good marketing job here?
It helps immensely. Savannah’s professional community is tight-knit. Attend events by the Savannah Chamber or the Creative Coast. A referral from a local can fast-track your application. That said, a stellar portfolio and relevant experience can land you a job without connections.

4. What’s the biggest challenge for marketing managers relocating here?
Adapting to the local business culture. It’s less formal than in larger cities. There’s a strong emphasis on relationships and community involvement. Also, mastering the local media landscape—from the Savannah Morning News to niche blogs—is key for effective campaigns.

5. Can I work remotely for a company outside Savannah?
Absolutely, and it’s a growing trend. Many Savannah residents work remotely for Atlanta or national firms, earning a higher salary while paying Savannah’s lower costs. Just ensure you have a reliable internet connection (fiber is available in many areas) and a dedicated home office space.