Median Salary
$60,093
Vs National Avg
Hourly Wage
$28.89
Dollars / Hr
Workforce
0.6k
Total Jobs
Growth
+7%
10-Year Outlook
As a career analyst who has tracked the Madison social services landscape for over a decade, I can tell you this is a unique market. Madison isn't just the state capital; it's a hub of healthcare, education, and state services that creates a steady, but competitive, demand for skilled social workers. If you're weighing a move here, let's cut through the noise and look at the data, the neighborhoods, and the real-world logistics.
The Salary Picture: Where Madison Stands
The financial reality for social workers in Madison is a tale of two numbers. On one hand, the median salary of $60,093/year (or $28.89/hour) is solid, especially given the city's cost of living. On the other hand, it sits slightly below the national average of $60,860/year. This isn't a red flag; it's a reflection of Madison's unique economy, which is heavy on public-sector and non-profit jobs that often cap salaries compared to private industry.
Here's how experience typically maps onto earnings in Madison:
| Experience Level | Typical Madison Salary Range | Common Roles |
|---|---|---|
| Entry-Level | $45,000 - $52,000 | BSW positions in community outreach, school-based program aides |
| Mid-Career | $55,000 - $68,000 | MSW roles in hospital social work, county human services, private practice (LCSW) |
| Senior | $70,000 - $85,000 | Clinical supervisor, program director, specialized roles (forensic, hospice) |
| Expert/Managerial | $85,000+ | Agency executive director, senior policy advisor, lead consultant |
Compared to other Wisconsin cities, Madison is a mid-tier market:
- Milwaukee: Salaries can be higher (median closer to $63,000), but the cost of living is also higher, especially in popular neighborhoods. The job market is larger and more diverse.
- Green Bay: Lower cost of living, but salaries often dip below $58,000. The job market is smaller and more focused on healthcare and family services.
- Eau Claire: Similar cost of living to Madison but with lower salaries (median ~$56,000). A good option if you prioritize affordability over market size.
Insider Tip: In Madison, the highest salaries are often found in specialized clinical roles (LCSW) and in management. The county and state systems are unionized, which provides a clear, step-based salary ladder that can be very predictable.
📊 Compensation Analysis
📈 Earning Potential
Wage War Room
Real purchasing power breakdown
Select a city above to see who really wins the salary war.
The Real Take-Home: After Taxes and Rent
Let's get real about the budget. For a single person earning the median of $60,093/year, here's a rough monthly breakdown after taxes and essential costs. (Note: Taxes are estimated; actual take-home varies.)
- Gross Monthly: ~$5,008
- Estimated Taxes (Federal, State, FICA): ~$1,100
- Estimated Take-Home Pay: ~$3,908/month
Now, apply the local cost of living. The average one-bedroom apartment rent in Madison is $1,182/month. This leaves a buffer for other expenses.
Monthly Budget Breakdown for a Social Worker ($60,093/year):
| Category | Estimated Monthly Cost | Notes |
|---|---|---|
| Rent (1BR) | $1,182 | This is the city-wide average; varies by neighborhood. |
| Utilities | $150 | Includes electricity, gas, internet. Higher in winter. |
| Groceries | $400 | Moderate spending. Aldi and local co-ops are popular. |
| Transportation | $200 | Assumes a used car (insurance, gas, maintenance). Bus pass is $70. |
| Healthcare | $300 | Varies by employer; estimate for premiums and copays. |
| Debt/Loans | $300 | Student loans, credit cards. |
| Miscellaneous & Savings | $1,376 | This is the crucial buffer for entertainment, savings, and emergencies. |
Can they afford to buy a home? It's a stretch on a single median income. The median home price in Dane County is around $375,000. A 20% down payment is $75,000. With a $60k salary, a mortgage payment would consume a high percentage of your take-home, making it difficult to meet the 28/36 debt-to-income ratio lenders use. It's more feasible with a dual-income household or after significant career progression into the $80k+ range.
💰 Monthly Budget
📋 Snapshot
Where the Jobs Are: Madison's Major Employers
Madison's social work job market is heavily anchored by a few key sectors. The city has about 560 current openings in the metro area, with a projected 10-year job growth of 7%. This growth is steady, not explosive, driven by an aging population and ongoing community needs.
Here are the primary employers you'll target:
- Dane County Human Services: The largest single employer for BSW and MSW professionals. They handle everything from child protective services and aging/disabled programs to behavioral health. Hiring is frequent but competitive.
- UW Health & UnityPoint Health-Meriter: Madison's two major hospital systems. Hospital social work here is robust, especially in emergency departments, oncology, and palliative care. These roles require an MSW and often LCSW licensure.
- Madison Metropolitan School District: A massive district with deep needs for school social workers. These are salaried, unionized positions with excellent benefits. The application process is lengthy, often starting in spring for fall positions.
- The State of Wisconsin (DHS, DCF, DOC): State agencies are always hiring. Roles range from eligibility specialists to clinical positions in psychiatric facilities. The pay is competitive, and the benefits are top-tier, but the bureaucracy can be slow.
- Community Non-Profits (Overture Center, YWCA, Madison Reading Project): The non-profit sector is vibrant. While salaries might start lower (often in the $45k-$52k range), these roles offer passion-driven work in community advocacy, arts integration, and youth development. Turnover can be higher here.
- Private Practice & Group Clinics: For LCSWs, the private practice scene is growing. Madison has a strong demand for therapists specializing in anxiety, depression, and trauma. Joining a group practice first is a common path.
Hiring Trends: Post-pandemic, there's a heightened focus on mental health, which has increased demand for clinical social workers. There's also a push for integrated care models in hospitals and clinics, where social workers are part of primary care teams. Fluency in Spanish is a significant plus for nearly all roles.
Getting Licensed in WI
Wisconsin's licensing process is clear but requires diligence. The Wisconsin Department of Safety and Professional Services (DSPS) oversees all licenses.
- Pathway: The standard is a Master's in Social Work (MSW) from a CSWE-accredited program, followed by supervised clinical hours.
- Entry-Level (LSW): You can become a Licensed Social Worker (LSW) with an MSW and passing the ASWB Master's exam. This allows you to work under supervision. The exam fee is ~$260.
- Clinical (LCSW): To become a Licensed Clinical Social Worker (LCSW), you need 3,000 hours of post-MSW supervised practice over 2 years, plus 100 hours of direct supervision. You then pass the ASWB Clinical exam (~$260). Wisconsin requires an approved supervisor for these hours.
- Costs: Beyond exam fees, budget for the application fee (~$120 for LSW, ~$155 for LCSW), background checks, and potential costs for supervision (if you're paying out-of-pocket, expect $50-$150/hour). Your employer may cover supervision.
- Timeline: From starting your MSW to becoming fully licensed (LCSW) can take 3-4 years. You can work in many jobs with an LSW while accumulating hours. Wisconsin is part of the Social Work Licensure Compact, which will eventually streamline multi-state practice, but it's not fully implemented yet.
Insider Tip: Start networking with potential supervisors during your MSW program, especially if you're aiming for a clinical role. Madison has a strong community of LCSWs who often supervise students from UW-Madison's top-ranked School of Social Work.
Best Neighborhoods for Social Workers
Where you live in Madison impacts your commute, social life, and budget. The city is divided by lakes and isthmuses, so commutes can be longer than the mileage suggests.
Downtown/Isthmus (Capitol, Williamson-Marquette):
- Vibe: Urban, walkable, close to state agencies and the Capitol. A mix of young professionals and long-time residents.
- Commute: Excellent for jobs downtown or at the Capitol. Easy bus access. A bike ride to most offices.
- Rent Estimate: $1,400 - $1,800 for a 1BR.
- Best For: Those who want a vibrant, central lifestyle and work for the state or non-profits.
West Side (Midvale, Hilldale, Westmorland):
- Vibe: Established, family-friendly, more suburban. Home to the University Research Park and UW Health clinics.
- Commute: Good access to hospitals, Meriter, and the West Towne area. A car is helpful.
- Rent Estimate: $1,100 - $1,400 for a 1BR.
- Best For: Hospital social workers and those seeking more space and quiet. The West Towne Mall area is a retail hub.
East Side (Bryant, Marquette, Atwood):
- Vibe: Eclectic, diverse, and artsy. Strong sense of community with local shops, cafes, and parks (like Olbrich Botanical Gardens).
- Commute: Good for jobs at Dane County Human Services (main office is on the east side) or in schools. A car or bus is needed.
- Rent Estimate: $1,050 - $1,350 for a 1BR.
- Best For: Those who prefer a neighborhood feel over downtown bustle. Great for community-based roles.
Verona (Southwest Suburbs):
- Vibe: Quiet, suburban, and home to Epic Systems. Very family-oriented with excellent schools.
- Commute: A 15-25 minute drive to downtown. Not as bus-friendly.
- Rent Estimate: $950 - $1,250 for a 1BR (often in newer complexes).
- Best For: Those who prioritize space, quiet, and a short commute to Verona-based employers (like Epic's health departments).
Insider Tip: Traffic is generally manageable, but the I-90/I-94 interchange (the "Verona Road bottleneck") is notoriously congested during rush hour. If you live in Verona and work downtown, consider the bus or flexible hours.
The Long Game: Career Growth
Madison offers a clear path for advancement, but it often requires specialization or moving into management.
Specialty Premiums: The highest salary bumps come from licensure and specialization.
- LCSW: This is the single biggest credential boost, often adding $10k-$20k to your base salary over an LSW.
- Medical/Hospital Social Work: Experience in a hospital setting can lead to roles like Discharge Planner or Clinical Social Worker, which pay at the higher end of the mid-career range.
- Forensic Social Work: Working with the Department of Corrections or in family court can be a niche but well-compensated path.
- Leadership/Management: Moving from clinician to Program Director or Clinical Supervisor is the most direct way to break into the $80k+ range. This often requires an MSW and 5+ years of experience.
10-Year Outlook: The 7% job growth is healthy and reflects the ongoing need for mental health and social services. The biggest changes will be in integrated care models (social workers in primary care) and telehealth. Madison's aging population will also drive demand for geriatric social workers. The key to long-term growth is to build a specialty, pursue your LCSW, and consider hybrid roles that blend direct service with program management or policy work.
The Verdict: Is Madison Right for You?
| Pros | Cons |
|---|---|
| Stable Job Market. With major employers like the state, county, and hospitals, the market is less volatile than in many cities. | Salaries are slightly below national average. You need to budget carefully, especially if you're the sole earner. |
| High Quality of Life. Consistently ranked as one of the best places to live, with great parks, bike paths, and a vibrant (if cold) cultural scene. | Competitive Housing Market. The rental market is tight; the $1,182 average is hard to beat, and buying a home is a significant financial hurdle. |
| Intellectual & Professional Hub. UW-Madison and the state government attract talent and create a culture of engagement. Great for networking and continuing education. | Winters are Long and Harsh. If you're not prepared for 4-5 months of snow, ice, and gray skies, it can be draining. Seasonal Affective Disorder is a real consideration. |
| Licensure Pathway is Clear. Wisconsin's process is straightforward, and the LCSW is a respected credential that commands a premium. | Traffic and Parking. Downtown parking is expensive and scarce. Commutes can be longer than expected due to road construction and lake geography. |
Final Recommendation: Madison is an excellent choice for a mid-career social worker with an MSW who is either pursuing or already holds an LCSW. It offers a stable career ladder, a high quality of life for those who enjoy an active, educated community, and a manageable cost of living. It's less ideal for entry-level BSW workers on a single income, or for those who prioritize sunshine and warm winters. If you're willing to specialize and navigate the rental market, Madison can be a deeply rewarding place to build a career.
FAQs
1. How long does it take to find a social work job in Madison?
On average, 2-4 months. The county and state hiring processes are notoriously slow (1-3 months from application to offer). Non-profits and hospitals can move faster. Start applying 3 months before your intended move date.
2. Is an MSW required for most jobs in Madison?
For most licensed roles (hospital, county, state), yes. A BSW can land you entry-level positions in community agencies or as an aide, but career growth and salary potential are significantly limited without an MSW.
3. What's the market like for telehealth?
Growing rapidly. Many Madison practices and agencies now offer hybrid models. This is a great option if you have a private, quiet space at home. However, for licensure, you still need to be under a Wisconsin-licensed supervisor for your hours.
4. How important is a car in Madison?
Highly recommended, especially if you live outside the downtown core or work at a suburban hospital. The bus system (Madison Metro) is decent but not as comprehensive as in larger cities. Biking is excellent in warmer months but not a year-round solution for most.
5. Are there opportunities to work with specific populations (e.g., refugees, LGBTQ+, elderly)?
Absolutely. Madison has a strong refugee resettlement program (often through Jewish Social Services or Catholic Charities), a vibrant LGBTQ+ community center, and a large aging population. These are excellent niches to target. Networking with organizations like OutReach LGBTQ+ Community Center or the Madison Senior Center is a smart move.
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