Franklin: The Data Profile (2026)
Franklin, Tennessee, presents a statistical anomaly in the 2026 landscape: a high-income, high-education enclave that defies the national cost-of-living curve. With a population of 88,558, it functions as a regional hub for corporate stability rather than a transient growth city. The median income sits at $118,156, a staggering +58.4% above the US median of $74,580. This wealth is underpinned by an exceptionally educated workforce, with 65.6% of residents holding a college degree—double the national average of 33.1%.
Target Demographic: The statistical target is the "Remote-Adjacent" Professional. Post-2024, hybrid work solidified, requiring proximity to regional offices 1-2 days a week. Franklin appeals to the dual-income household earning $175k+ who prioritizes school quality and housing space over urban density, but requires data to justify the move against cheaper Southern metros.