Fresno: The Data Profile (2026)
Fresno represents a specific value proposition in the California real estate landscape. With a population of 545,717, it functions as a mid-sized urban hub rather than a sprawling metropolis. The economic baseline is critical for potential relocators: the median income sits at $67,603, which is 9.4% lower than the US median of $74,580. This income disparity is the central tension of the Fresno market; you earn less, but the cost to exist there is significantly lower.
The demographic profile is shifting. The percentage of college-educated residents is 26.0%, compared to the national average of 33.1%. This suggests a workforce skewed toward trade, agriculture, and service sectors rather than white-collar tech or finance. The "statistical target demographic" for Fresno in 2026 is the "California Priced-Out"—individuals or families seeking homeownership who are willing to trade high earning potential and coastal amenities for a 10.5% discount on housing costs.