Sterling Heights: The Data Profile (2026)
Sterling Heights presents a distinct value proposition in the post-remote economy. With a population of 133,308, it functions as a mid-sized suburban hub rather than a sprawling metropolis. The economic baseline reveals a slight contraction; the median income sits at $73,702, which is 1.2% below the national median of $74,580. However, this income dip is offset significantly by a Cost of Living Index (COLI) of 78.0 for housing, indicating a 22% reduction in housing costs compared to the US average.
The educational demographic is slightly below the national curve, with 30.1% of residents holding a bachelor's degree or higher (compared to the US average of 33.1%). The statistical target for Sterling Heights is the "value-oriented suburbanite"—professionals prioritizing square footage and mortgage affordability over coastal urban density, likely engaged in hybrid work models requiring periodic access to the broader Detroit metropolitan corridor.