Top Neighborhoods
Watertown isn't a city where neighborhoods scream their differences from the rooftops, but they whisper them in subtle ways that matter—especially when you're deciding where to sink $250k or sign a 12-month lease. The wrong choice here means a 20-minute winter commute you didn't plan for or a house that loses value because you bought on the wrong side of Highway 212.
Quick Compare: Top Neighborhoods in Watertown
| Neighborhood | Vibe | Rent Range | Best For | Walk Score |
|---|---|---|---|---|
| East Watertown | Family-centric, established | $850-$1,200 | Budget-conscious families | ~55 |
| Northshore | Upscale, waterfront | $1,400-$2,000 | Professionals, empty nesters | ~45 |
| Southside | New construction, sprawling | $1,100-$1,500 | Young families, commuters | ~35 |
| Downtown/West End | Historic, walkable | $750-$1,100 | Young professionals, renters | ~70 |
| Prairie Hills | Suburban, golf course | $950-$1,300 | Families, retirees | ~40 |
East Watertown
Overview: This is Watertown's workhorse neighborhood—solid 1960s-80s ranches and split-levels on tree-lined streets. Centered around the sprawling Watertown Sports Complex and within shouting distance of the high school.
The Numbers:
- 🏠 Rent: $850 - $1,200/mo (1BR) | $1,100 - $1,500/mo (2BR)
- 🏡 Buy: Median home $220k - $260k
- 🚗 Commute: 8 min to downtown | 12 min to Hy-Vee HQ
- 🚶 Walk Score: ~55 (Neighborhood walks, not errands)
Local Intel: The secret weapon here is the 7th Street SE corridor—Hometown Credit Union and the Watertown Area YMCA anchor it. Traffic is non-existent except during high school football games at Trojan Field. Winter parking restrictions are strictly enforced on alleys from Nov-March.
Who Thrives Here: First-time homebuyers who want a yard for the kids without mortgaging their soul. Think teachers, city workers, and Hy-Vee managers.
Pros & Cons:
- ✅ Best value per square foot in the city—$140/sq ft median vs. $180+ in Northshore
- ✅ Walkable to the Sports Complex for youth leagues and the outdoor pool
- ❌ Housing stock is aging; expect $15k-$25k in updates within 5 years
- ❌ Zero walkable restaurants or coffee shops—everything requires a car
Schools: Watertown School District, rated B+. Roosevelt Elementary is the standout here.
The Verdict: Move here if you want the most house for your money and don't mind driving 10 minutes for dinner. Avoid if you're looking for nightlife or walkable amenities.
Northshore
Overview: Watertown's prestige address, hugging the eastern shore of Lake Kampeska. This is where you buy when you've "made it"—large homes on cul-de-sacs, many with lake access or views.
The Numbers:
- 🏠 Rent: $1,400 - $2,000/mo (1BR) | $1,800 - $2,500/mo (2BR)
- 🏡 Buy: Median home $350k - $450k
- 🚗 Commute: 12 min to downtown | 15 min to most employers
- 🚶 Walk Score: ~45 (Lake walks, not errands)
Local Intel: The Lake Kampeska access is the draw—specifically the Marina Bay area with its private docks. Summit Avenue has the highest concentration of lake homes. Crime is near-zero, but property taxes are 15-20% higher than city average. The 9th Street NW bridge construction (2024-2025) will add 5-7 minutes to downtown commutes.
Who Thrives Here: Established professionals who work at the hospital or own businesses, and want the lake lifestyle without the resort-town price tag of Madison or Sioux Falls.
Pros & Cons:
- ✅ Lake access with boat docks, beaches, and year-round fishing
- ✅ Lowest crime rate in Watertown—zero property crimes reported in 2023
- ❌ $400k+ entry point locks out most first-time buyers
- ❌ HOA fees in Marina Bay ($85-$150/month) and strict architectural rules
Schools: Watertown School District, B+. No standout elementary here, but busing to the new middle school is seamless.
The Verdict: Perfect for boaters and families who've outgrown starter homes. Skip it if you're renting or need walkable amenities—this is a driving neighborhood through and through.
Southside
Overview: Watertown's fastest-growing area, exploding with new construction since 2015. Think wide streets, zero trees, and houses that look similar but cost less than Northshore.
The Numbers:
- 🏠 Rent: $1,100 - $1,500/mo (1BR) | $1,400 - $1,800/mo (2BR)
- 🏡 Buy: Median home $280k - $320k
- 🚗 Commute: 15 min to downtown | 8 min to Highway 212
- 🚶 Walk Score: ~35 (Car-dependent)
Local Intel: The area around 22nd Avenue SW and Highway 212 is ground zero for new retail—Menards, Runnings, and the new Walmart Supercenter. Traffic bottlenecks at the 22nd Ave/212 intersection during rush hour (7:30-8:30 AM, 5-6 PM). No natural shade, so south-facing houses bake in summer.
Who Thrives Here: Young families who prioritize new construction warranties and easy highway access for commuting to Aberdeen or Sioux Falls. Remote workers who need space for a home office.
Pros & Cons:
- ✅ New homes with modern floor plans, 9-foot ceilings, energy efficiency
- ✅ Best highway access—8 minutes to 212 eastbound toward Sioux Falls
- ❌ Zero character or mature landscaping; feels like a subdivision, not a neighborhood
- ❌ No walkable amenities; you're driving for coffee, groceries, everything
Schools: Watertown School District, B+. New elementary school (Southside Elementary) opened 2022.
The Verdict: Ideal for buyers who want new construction without the Northshore premium. Avoid if you value established neighborhoods with character or walkability.
Downtown/West End
Overview: Watertown's historic heart and only truly walkable area. 1900s-1940s homes, brick streets, and the city's best density of restaurants and shops.
The Numbers:
- 🏠 Rent: $750 - $1,100/mo (1BR) | $950 - $1,400/mo (2BR)
- 🏡 Buy: Median home $180k - $240k
- 🚗 Commute: 3 min to downtown | 10 min to hospital
- 🚶 Walk Score: ~70 (Most errands doable on foot)
Local Intel: The 100-400 blocks of Kemp Avenue are the sweet spot—Houndstooth Coffee, The Max, and the historic Orpheum Theatre are all walkable. Parking is brutal during events at the Theatre. The west end (near 6th Street) has some student rentals from Lake Area Tech, so look for owner-occupied blocks.
Who Thrives Here: Young professionals who work downtown or at the hospital, retirees who want to downsize without losing amenities, and anyone who hates driving in winter.
Pros & Cons:
- ✅ Only neighborhood where you can walk to 5+ restaurants, coffee, and groceries (Watertown Market)
- ✅ Historic charm with original woodwork, hardwood floors, and character
- ❌ Street parking only in many areas; snow removal means moving your car every 2 hours in winter
- ❌ Older homes need constant maintenance—plumbing, electrical, and insulation upgrades are common
Schools: Watertown School District, B+. Franklin Elementary is walkable for K-5.
The Verdict: Move here if you want urban living in a small-town package. Avoid if you need a two-car garage or have more than 2 kids—the houses are small.
Prairie Hills
Overview: Quiet, golf-centric subdivision on Watertown's northwest edge. Built in the 1990s-2000s, it's a maze of cul-de-sacs surrounding the Watertown Golf Club.
The Numbers:
- 🏠 Rent: $950 - $1,300/mo (1BR) | $1,200 - $1,600/mo (2BR)
- 🏡 Buy: Median home $250k - $300k
- 🚗 Commute: 10 min to downtown | 12 min to hospital
- 🚶 Walk Score: ~40 (Golf course walks, not errands)
Local Intel: The Golf Club is the centerpiece—membership is $1,800/year and includes cart fees. The neighborhood is silent except for lawn mowers and golf carts. The 6th Street NW extension (opened 2023) cut downtown commute time by 4 minutes. Property taxes are lower than Northshore but rising as new construction pushes west.
Who Thrives Here: Retirees who golf and families who want a quiet, safe environment with mature landscaping. Also popular with hospital executives who want prestige without the lake price tag.
Pros & Cons:
- ✅ Mature trees and landscaping—unlike Southside's barren look
- ✅ Golf course access without paying Northshore's $350k+ entry price
- ❌ Zero walkable retail; you're a 10-minute drive from even a gas station
- ❌ Aging 1990s homes need roof and HVAC replacements soon
Schools: Watertown School District, B+. No elementary within walking distance.
The Verdict: Perfect for golfers and families wanting quiet streets. Skip if you want walkable amenities or are under 40 looking for social life.
Final Advice
For young professionals, Downtown/West End is your winner—walk to Houndstooth Coffee and The Max, and you'll build a social life without braving winter drives. Families on a budget should target East Watertown for the best school access and yard size per dollar. If you're moving for the hospital or Hy-Vee HQ, Northshore offers prestige but Southside gives you better highway access for less money.
Traffic patterns are simple: Highway 212 eastbound is jammed 7:30-8:30 AM and 5-6 PM, and 22nd Avenue SW is a nightmare during Menards' weekend rush. Winter adds 10-15 minutes to every commute from December through March. Counterintuitive tip: Prairie Hills looks boring, but its 1990s homes have better construction quality than many new Southside builds—inspect the roof and HVAC, but don't dismiss it for being "dated."