Burbank: The Data Profile (2026)
Burbank presents a distinct economic anomaly in the Greater Los Angeles area. With a population of 102,768, it functions as a mid-sized city with a highly specialized workforce. The median income stands at $91,926, which is +23.3% higher than the US median of $74,580. However, this income premium is heavily offset by a housing market that commands a +45.0% premium over the national average.
Educational attainment is a key driver of local economics, with 45.8% of residents holding a bachelor's degree or higher (US avg: 33.1%). This correlates directly with the "Media City" designation, attracting professionals in entertainment and adjacent tech sectors. The statistical target demographic is the "high-earning renter"—individuals or families earning between $90,000 and $130,000 who prioritize proximity to industry hubs over long-term equity accumulation.