San Mateo: The Data Profile (2026)
San Mateo represents a specific tier of the California housing market: a high-cost, high-income ecosystem anchored by the Bay Area's tech economy. The city's population stands at 101,328, creating a mid-sized urban footprint that supports significant infrastructure without the density of San Francisco. The economic engine here is fueled by a highly specialized workforce; 58.3% of residents hold a college degree, nearly double the US average of 33.1%.
This educational attainment translates directly to income. The median household income is $152,913, a staggering 105.0% increase over the national median of $74,580. However, the cost of living does not scale linearly with income. The "San Mateo Premium" is most visible in the housing sector, which sits at 145.0 on the cost index, 45.0% above the national baseline.
Target Demographic: The statistical target is the dual-income professional household (HHI $200k+) seeking proximity to major employment hubs (SF, Silicon Valley) while prioritizing a suburban lifestyle, specifically those in the biotech, finance, or software engineering sectors.