HomeReal EstateFlorence, SC

Florence, SC

โš–๏ธ Balanced Market
Median Price
$216,398
โ†— 2.5% YoY
Median Rent
$792/mo
Cap: 4.4%
P/R Ratio
20x
Nat'l: 18x
Days on Market
46
days avg
Ocity Verdict
โš–๏ธ NEUTRAL

๐Ÿ“Š Fundamental Scores

Risk Grade: A
50
Affordability
50
Investor Yield
61
Market Temp
56
Boomtown Score

๐ŸŽฏ The Bottom Line

Florence SC presents a stable neutral market with moderate appreciation and balanced supply. The 20.0x price-to-rent ratio suggests long-term wealth building over immediate cash flow for investors.

๐Ÿ“ˆ Price History

Zillow Home Value Index (ZHVI) ยท Updated monthly
$216K$198K
Mar 23Aug 24Jan 26
Current
$216K
3Y Change
+9.5%
3Y Peak
$216K

๐Ÿ“Š Market Activity

Source: Redfin ยท 2026-01-31
Sale-to-List
98.3%
Room to negotiate
Price Drops
16%
Firm pricing
Months of Supply
7.3
Oversupplied
Gone in 2 Weeks
30%
Time to decide
Homes Sold
34
New Listings
77
Active Inventory
248
Pending Sales
56

๐Ÿ“ˆ Market Analysis

Market Cycle

The market is currently in a neutral phase with a 2.5% YoY appreciation rate indicating stability rather than explosive growth. The 46 DOM (Days on Market) suggests properties are moving at a moderate pace, neither flying off the shelf nor stagnating. This balanced environment is typical for secondary Southern markets where demand is steady but not speculative. The neutral verdict reflects a market that is neither overheated nor distressed, offering a predictable landscape for buyers and sellers alike.

Supply & Demand

Supply dynamics currently favor buyers slightly. With 7.3 months of supply, the market leans toward a buyer's market (balanced is typically 5-6 months). Inventory stands at 248 homes with 77 new listings versus 34 sold, indicating that new supply is outpacing current absorption. The 30.4% of homes off-market in two weeks suggests that well-priced properties still move quickly, but the overall inventory growth is creating more options for buyers.

Pricing Power

Sellers retain moderate pricing power with a 98.3% sale-to-list ratio, showing that final sale prices are very close to asking prices. However, the 15.7% price drop rate indicates that nearly one in six sellers must adjust expectations to secure a contract. This dynamic suggests that while the market is healthy, overpricing is punished. Buyers have negotiation leverage on stale listings but face competition on turnkey properties. The $216,398 median price point remains accessible relative to regional incomes, supporting sustained demand.

Florence, SC Housing Market Forecast 2026โ€“2028

๐Ÿ”ฎ Florence Price Forecast 2026โ€“2028

Based on 5-year Zillow ZHVI trend analysis ยท Statistical projection
๐Ÿ“ˆ Upward Trend
PROJECTEDNOW$216K2027$232Kโ–ฒ 7.2%2028$242Kโ–ฒ 11.9%20232024Now
$254K$188K
Current
$216K
2026
Projected
$232K
โ†‘ 7.2% by 2027
Projected
$242K
โ†‘ 11.9% by 2028
5yr CAGR:+6.1%
Confidence:High
Rยฒ:0.87
โ–ผ

Florence, SC Housing Market Forecast 2026โ€“2028

Looking ahead to the 2026-2028 period, the Florence housing market forecast suggests a period of normalization rather than dramatic shifts. The current median home price of $216,398 has seen a steady 5-year CAGR of 6.2%, but the recent YoY price change of 2.5% indicates a significant cooling from that pace. This deceleration is a key signal for anyone asking if will Florence home prices drop in the near term. While a sharp correction seems unlikely given the strong Risk Grade: A, the market temperature of 61/100 points to a balanced environment where sellers must price competitively. The 46 days on market provides buyers with more breathing room than in previous years, suggesting the frantic pace of the past is stabilizing.

Affordability will be a central theme for Florence real estate Florence 2027. The price-to-rent ratio stands at 20.0x, notably above the national average of 18x, which signals that buying is currently more expensive relative to renting than in many other areas. This could temper demand from first-time homebuyers, especially if local wage growth doesn't keep pace with housing costs. However, Florence's economy, anchored by healthcare and regional commerce, provides a stable foundation that supports the housing demand. The median rent of $792/mo remains accessible, potentially keeping a floor under rental demand and limiting investor-driven selling pressure. While the 5-year price range of $159,254 โ€“ $216,399 shows appreciation, the current high end of that range may face resistance.

Ultimately, the outlook for Florence is one of measured stability. The NEUTRAL buy/rent verdict aligns with the data, suggesting that neither buyers nor renters have a distinct, overwhelming advantage right now. The market is unlikely to see the explosive growth of the past five years, but the fundamentalsโ€”low risk and a stable local economyโ€”should prevent a significant downturn. For potential buyers, the outlook is cautiously optimistic; for those waiting for a major price drop, the data suggests that any correction will likely be modest. The path forward appears to be one of incremental adjustments rather than sharp turns.

Disclaimer: This forecast is a statistical projection based on historical price trends and should not be considered financial advice. Actual market outcomes may vary due to economic conditions, interest rates, local regulations, and other factors.

๐Ÿ  Rent vs Buy Analysis

Monthly Costs

At a median price of $216,398 and a rent of $792/mo, the price-to-rent ratio is 20.0x. This ratio indicates that buying is generally more cost-effective than renting over the long term, as the monthly carrying costs (mortgage, taxes, insurance) are likely comparable to or slightly higher than rent, but build equity. For an investor, the gross rental yield is approximately 4.4% before expenses, which is modest but typical for stable markets. Homeownership becomes financially advantageous when holding for 5+ years due to amortization and appreciation.

5-Year View

Over a 5-year horizon, Florence's 2.5% YoY appreciation suggests a cumulative price increase of roughly 13%. Combined with principal paydown, a homeowner could build significant equity. Rent growth is likely to track closely with inflation, making the rent vs. buy gap widen in favor of buying. The neutral market cycle implies no dramatic price swings, reducing risk for long-term holders. However, the 20.0x ratio means immediate cash flow is limited if purchasing with a low down payment.

When to Rent

  • Short-term stays (under 3 years) due to transaction costs
  • Need for flexibility and mobility
  • Insufficient down payment to secure favorable financing
  • Preference for zero maintenance responsibility

When to Buy

  • Long-term horizon (5+ years) to ride out market cycles
  • Desire to build equity rather than pay rent
  • Stable income to handle potential rate increases
  • Opportunity to house hack and offset costs

๐Ÿงฎ Can You Afford Florence? Interactive Calculator

Income Reality Check

Can you actually afford Florence?

$
20% ($43,280)
6.5%
Monthly Gross Income$6,667
Principal & Interest$1,094
Property Tax (0.57% SC)$103
Insurance$72
Total PITI$1,269
Cost Burden: 19.0% of Income

Great! At 19.0%, this mortgage falls within healthy financial limits. You have strong purchasing power in Florence.

๐Ÿ’ฐ Investment Thesis

Cash Flow

With a 20.0x price-to-rent ratio, Florence is not a high-cash-flow market. A property at $216,398 renting for $792/mo yields a gross rent multiplier of 20, meaning net cash flow will be tight without a significant down payment (likely 25%+). Investors should expect neutral to modest cash flow after mortgage, taxes, insurance, and maintenance. The focus here is on long-term wealth accumulation through equity paydown and the 2.5% YoY appreciation, rather than immediate monthly income.

House Hacking

House hacking is a viable strategy in Florence. By purchasing a duplex or a single-family home with extra rooms, an owner-occupant can live for free or at a reduced cost. The $792/mo rent for a unit suggests that a house hack could cover a significant portion of the mortgage. The 98.3% sale-to-list ratio indicates that finding a property at a discount is challenging, but the 15.7% price drop rate offers opportunities for negotiation. This strategy leverages the affordable price point to enter the market with lower risk.

Target Investor

The ideal investor for Florence is a long-term buy-and-hold player focused on wealth preservation and steady appreciation. This investor has a moderate risk tolerance (Risk: A) and is comfortable with a 20.0x P/R ratio that prioritizes equity growth over cash flow. They may be a house hacker looking to reduce living expenses or a portfolio builder seeking stable, secondary-market assets. The neutral verdict and balanced scores (Investor: 50, Affordability: 50) indicate this is not a speculative play but a foundational market for a diversified portfolio.

๐Ÿฆ For Investors
See Full Investment Analysis โ€” ROI Projections, Cap Rate, Cash Flow โ†’
โ†’

๐Ÿ˜๏ธ House Hacking Calculator Interactive Calculator

House Hacking CalculatorOwner-Occupied Multi-Fam

$
%
$
%
%
Net Monthly Cash Flow
-$430/mo
Cost to live (better than renting?)
Cash on Cash
-29.8%
Total PITI (Mortgage)
-$1,784
Gross Rent (2 units)
+$1,584
Vacancy & Expenses
-$230
Total Capital Needed$17,312

๐Ÿ—บ๏ธ Neighborhood Breakdown

Entry-Level

Entry-level buyers and investors will find the most activity in neighborhoods surrounding the city core and older suburbs. Prices here likely align with the $216,398 median, offering homes under $200k. These areas benefit from rental demand due to affordability, supporting the $792/mo rent potential. However, inventory is rising (248 total), giving buyers more choices. The 15.7% price drop rate is most relevant here, as sellers of dated properties must adjust to attract first-time buyers. Appreciation potential is steady at 2.5% YoY.

Mid-Range

Mid-range neighborhoods, likely in established subdivisions with good schools, command prices near the median. These areas offer the best balance for investors seeking quality tenants and stable appreciation. The 98.3% sale-to-list ratio is strong here, indicating competitive markets for well-maintained homes. Inventory growth (77 new listings) is providing more options, but properties still move in 46 DOM. Rent growth may slightly outpace the city average due to family demand, improving the long-term yield.

Premium

Premium areas, possibly including newer developments or historic districts, will see prices above the median, potentially exceeding $300k. These markets are less driven by the 20.0x P/R ratio and more by lifestyle and quality of life. The 30.4% off-market rate suggests that premium properties may sell quickly if priced correctly, but the 7.3 months of supply indicates that luxury inventory is moving slower. Appreciation here may be more volatile but tied to the city's overall 2.5% YoY trend.

โš ๏ธ Risk Factors

Supply Overhang
7.3 months of supply indicates a buyer's market, which could pressure prices and limit short-term appreciation. If inventory continues to grow faster than sales, the 2.5% YoY growth may stagnate or reverse.
Low Cash Flow
The 20.0x price-to-rent ratio means investors must commit significant capital (25%+ down) to achieve positive cash flow. Relying solely on appreciation (2.5% YoY) increases risk if the market slows.