Madison
Investment Analysis

Madison, WI
Housing Market Screening

City-level home-price and one-bedroom-rent references with transparent methodology and limitations.

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City-level screening

29.8x

Home price / annualized 1BR rent

Gross annual 1BR-rent reference
3.4%
Recorded YoY field
+2.3%

Not cap rate, ROI, valuation or buy-versus-rent advice. City fields may reflect different source years.

Median Home Price
$422,125
Average Rent (1BR)
$1,182/mo
Median Income
$70,484
Population
280,307

Housing Screening Context

Madison has a computed screening multiple of 29.8x and a gross annual 1BR-rent reference of 3.4%.

These values compare separate city-level fields, not one matched property. They exclude financing, taxes, insurance, maintenance, vacancy, transaction costs and tenure horizon.

Recorded year-over-year price change: +2.3%. Source period and forecast assumptions should be reviewed before scenario use.

Read the transparent methodology or open the Housing Research Hub.

Rental Cash Flow Analysis

Monthly Income

Gross Rent $1,182
Annual Gross $14,184

Est. Monthly Expenses

Property Tax (~1.5%) -$528
Insurance (~0.5%) -$176
Maintenance (~1%) -$352
Est. Net Cash Flow $127/mo

Price Forecast 2026โ€“2028

๐Ÿ”ฎ Madison Price Forecast 2026โ€“2028

Based on 5-year Zillow ZHVI trend analysis ยท Statistical projection
๐Ÿ“ˆ Upward Trend
PROJECTEDNOW$435K2027$467Kโ–ฒ 7.4%2028$488Kโ–ฒ 12.2%20232024Now
$512K$373K
Current
$422K
2026
Projected
$467K
โ†‘ 7.4% by 2027
Projected
$488K
โ†‘ 12.2% by 2028
5yr CAGR:+5.1%
Confidence:High
Rยฒ:0.96
โ–ผ

For those evaluating a Madison housing market forecast through 2028, the data suggests a period of stabilization rather than explosive growth. The current median home price of $409,461 reflects a significant cooldown from the pandemic-era boom, with YoY price growth slowing to just 1.9%. While the 5-year price change remains robust at 36.6% (a 6.3% CAGR), the market is clearly rebalancing. With days on market hovering around 30 days and a market temperature score of 66/100, momentum has softened. This cooling is largely driven by affordability constraints; the price-to-rent ratio sits at 26.7x, well above the national average of 18x, signaling that buying is becoming increasingly difficult for locals despite the area's strong economic fundamentals.

Prospective buyers asking will Madison home prices drop significantly will likely find reassurance in the city's 'A' risk grade and stable economy, anchored by the University of Wisconsin and a growing tech and biotech corridor. However, affordability remains the primary headwind. With median rent at $1,182/month, the financial math currently favors renting over buying, as indicated by the 'RENT' verdict. For investors looking toward Madison real estate Madison 2027, the outlook is one of moderated appreciation. Inventory constraints driven by the city's strict development guidelines and protected agricultural land (the TID 254 boundaries) will likely prevent a price collapse, but high interest rates and stretched affordability will cap significant upside. Expect flat to low-single-digit growth as the market digests recent gains.

Projected Cap Rate (2027)
1.9%
5yr CAGR
+5.1%

Job Market

Unemployment 2.9%
National avg: 3.7%
Job Growth (YoY) +1.2%

Healthcare

78
Score
Good

Risk Factors

Low Risk Profile

Market Activity

Source: Redfin ยท 2026-05-31
Sale-to-List 101.8%
Months Supply 2.4
Price Drops 18%
Gone in 2 Wks 48%

Market Position

Affordability Below Avg
Safety Average

ROI Projector Model an editable scenario

Adjust the sliders to model different investment scenarios for Madison.

Total ROI
-85%
on $84,425 invested
Annual ROI
-31.1%
compounded
Total Return
-$71,359
appreciation + cashflow
Mo. Cash Flow
-$2,134
year 1 estimate
Equity Growth Over 5 Years
Y198kY2111kY3125kY4140kY5155k
Appreciation
$50,367
Cash Flow
-$121,726
Final Equity
$154,582

* Estimates based on 2.3% annual appreciation, 3% rent growth, 5% vacancy. Does not include closing costs, tax benefits, or capital gains tax. For illustrative purposes only.

Rental Scenario Calculator Estimate your monthly cashflow

Rental Cash-Flow Scenario

Pre-filled for Madison

Property

Purchase Price$422,125
Monthly Rent$1,182
Down Payment20%

Financing

Interest Rate6.5%

Expenses

Property Tax1.2%
Insurance (Annual)$1,500
Maintenance Reserve1%
Vacancy Rate5%
Property Management0%
HOA (Monthly)$0
-$1,910
Modeled Monthly Cash Flow
-$22,926/ year
-27.2%
Cash-on-Cash
0.6%
Cap Rate

Monthly Breakdown

+ Rental Income$1,182
โˆ’ Mortgage (P&I)$2,134
โˆ’ Property Tax$422
โˆ’ Insurance$125
โˆ’ Maintenance$352
โˆ’ Vacancy Loss$59
= Net Cash Flow-$1,910

Scenario Summary

Down Payment
$84,425
Loan Amount
$337,700
Total Monthly Expenses
$3,092
Gross Yield
3.4%

Investor Toolkit

Research Madison before you invest

Disclaimer: This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be made after consulting with qualified professionals. Data sources include Zillow, Census Bureau, and BLS. Cap rates and yields are estimates based on available data.

Last updated: July 2026