Napa, CA
Complete city guide with real-time data from official US government sources.
Lifestyle Impact in Napa
Napa is 11.8% more expensive than the national average. We calculate how much your salary "feels like" here.
Napa: The Data Profile (2026)
Napa presents a distinct economic paradox for the 2026 post-remote workforce. The city supports a population of 77,486, a relatively small demographic pool that commands a median income of $103,601. This figure is +38.9% higher than the US median of $74,580, suggesting a localized economy of high earners. However, this income is immediately eroded by a cost-of-living index where housing sits at 145.0, a +45.0% premium over the national average. The workforce is highly credentialed, with 39.1% of residents holding a college degree, significantly outpacing the US average of 33.1%.
Statistical Target Demographic: The data profiles the ideal Napa transplant as a dual-income household earning over $150,000 annually, likely employed in remote-capable sectors such as tech, consulting, or specialized healthcare, seeking a "lifestyle arbitrage" where high wages offset extreme housing costs.
Cost of Living Analysis
The financial burden in Napa is driven primarily by utilities and hospitality. Electricity costs average $0.3197 per kWh, a staggering +99.8% increase over the US average of $0.160. While groceries are only +4.7% more expensive (104.7 Index), dining out carries a +14.8% premium (114.8 Index), impacting the social budget of residents who rely on the local restaurant scene.
| Category | Single Person Monthly | Family of Four Monthly |
|---|---|---|
| Housing (Rent) | $2,043 | $3,634 |
| Utilities | $210 | $380 |
| Groceries | $420 | $1,100 |
| Transportation | $550 | $1,200 |
| Healthcare | $450 | $1,200 |
| Discretionary | $800 | $1,500 |
| TOTAL | $4,473 | $9,014 |
Disposable Income Analysis: A single earner making the median $103,601 takes home approximately $6,200 monthly after California taxes. This leaves a surplus of $1,727, which is tight given the lack of state tax deductions. For a family earning $150,000, the post-tax household income is roughly $8,900, leaving a surplus of only $120 against the $9,014 monthly burn rate, necessitating a second income or significantly higher earnings.
💰 Cost of Living vs US Average
Napa's prices compared to national average (100 = US Average)
Source: BLS & BEA RPP (2025 Est.)
Housing Market Deep Dive
The housing market is decoupled from national averages. The median home price in Napa is $825,000, compared to the US average of $420,000, representing a +96.4% premium. Renting is the only viable entry point for many, yet it remains punishing. The Housing Index sits at 145.0, indicating that shelter costs consume a disproportionate amount of income.
| Metric | Napa Value | US Average | Difference (%) |
|---|---|---|---|
| Median Home Price | $825,000 | $420,000 | +96.4% |
| Price/SqFt | $610 | $280 | +117.8% |
| Rent (1BR) | $2,043 | $1,550 | +31.8% |
| Rent (3BR) | $3,634 | $2,700 | +34.6% |
| Housing Index | 145.0 | 100.0 | +45.0% |
Buying vs. Renting Analysis: With a median home price of $825,000, a standard 20% down payment is $165,000. At current mortgage rates (projected at 6.8% in 2026), the monthly principal and interest payment alone exceeds $4,300, not including property taxes and insurance. Compared to a median rent of $2,043 for a 1-bedroom, renting is mathematically superior for liquidity preservation, unless the buyer has substantial capital to reduce the loan-to-value ratio.
🏠 Real Estate Market
Economic & Job Market Outlook
Napa's economy remains tethered to tourism and viticulture, but the post-remote era has introduced a hybrid dynamic. The local unemployment rate is 5.5%, significantly higher than the US average of 4.0%. This suggests a tight labor market for locals, but high competition for high-paying roles.
Commute & RTO: With a small population, Napa is not a commuter hub for San Francisco (55 miles away). However, for those working in Vallejo or Fairfield, the commute averages 45-60 minutes via CA-12/CA-29. The +8.8% transportation index reflects gas prices and vehicle maintenance costs. The "local" economy is shifting toward remote workers who export their salaries into the local service economy, driving the +14.8% restaurant premium.
Salary Wars
See how far your salary goes here vs other cities.
Purchasing Power Leaderboard
💰 Income Comparison
Quality of Life Audit
Napa offers a mixed bag of health outcomes. The aggregate Health Score is 82.0/100, driven by lower-than-average rates of smoking (11.2% vs US 14.0%). However, air quality is a persistent concern, with an AQI average of 58 (Moderate) and PM2.5 levels exceeding ideal thresholds.
| Metric | City Value | US Average | Rating |
|---|---|---|---|
| Health Score | 82.0/100 | N/A | GOOD |
| Obesity Rate | 29.5% | 31.9% | AVERAGE |
| Diabetes Rate | 10.7% | 10.9% | AVERAGE |
| Smoking Rate | 11.2% | 14.0% | LOW |
| Mental Health | High Stress | Average | CAUTION |
| AQI | 58 | 45 | MODERATE |
| PM2.5 | 10.5 µg/m³ | 8.4 µg/m³ | +25% Risk |
| Unemployment | 5.5% | 4.0% | HIGH |
Safety & Crime:
- Violent Crime: 289 per 100k (US avg: 380). This is LOW and a primary draw for families.
- Property Crime: 2,345 per 100k (US avg: 2,000). This is AVERAGE, meaning vehicle break-ins and petty theft are statistically more common than violent incidents.
Schools & Weather:
Napa Valley Unified School District scores a 7/10 GreatSchools rating. The weather is Mediterranean, currently fluctuating between 37.0°F lows and 56.0°F highs with areas of frost. Summers average 85°F, while winters rarely drop below freezing.
Quality of Life Metrics
Air Quality
Health Pulse
Safety Score
The Verdict
Pros:
- Income Potential: Median income is +38.9% higher than the national average.
- Safety: Violent crime is 23.4% lower than the US average.
- Health: Smoking rates are low at 11.2%, and the aggregate health score is 82.0.
Cons:
- Housing Trap: The median home price is +96.4% higher than the US average, making ownership a luxury.
- Energy Costs: Electricity is $0.3197/kWh, nearly double the national rate.
- Labor Market: Unemployment is 5.5%, suggesting a competitive and potentially unstable job market for locals.
Final Recommendation:
Relocating to Napa in 2026 is financially viable only for remote workers earning at least 150% of the national median or dual-income households with a combined income exceeding $160,000. For buyers, the market is prohibitive; renting is the only logical financial step unless you have significant liquid capital. If your priority is safety and lifestyle over financial efficiency, Napa remains a top-tier contender.
FAQs
1. What salary is required for a comfortable life in Napa?
For a single person, a gross salary of $110,000 is the baseline to cover the $4,473 monthly expenses and maintain savings. For a family, you need a household income of at least $180,000 to comfortably cover the $9,014 monthly burn rate.
2. How does Napa's value compare to nearby cities?
Napa is +96.4% more expensive for housing than the US average. Compared to San Francisco (where housing is +250% vs US average), Napa offers value. However, compared to Sacramento (where housing is roughly +20% vs US average), Napa is a significant financial downgrade.
3. Are the safety stats reliable?
Yes. The Violent Crime rate of 289 per 100k is statistically safer than 76% of US cities. However, the Property Crime rate of 2,345 per 100k is higher than average, so securing vehicle and home storage is essential.
4. Is the current weather typical?
The current temperature of 37.0°F with frost is typical for winter. Napa experiences a Mediterranean climate with dry summers (avg 85°F) and cool, damp winters. The AQI of 58 indicates that summer wildfire smoke can temporarily degrade air quality.