Appleton
Investment Analysis

Appleton, WI
Housing Market Screening

City-level home-price and one-bedroom-rent references with transparent methodology and limitations.

Share:

City-level screening

29.9x

Home price / annualized 1BR rent

Gross annual 1BR-rent reference
3.3%
Recorded YoY field
+7.6%

Not cap rate, ROI, valuation or buy-versus-rent advice. City fields may reflect different source years.

Median Home Price
$277,000
Average Rent (1BR)
$772/mo
Median Income
$73,449
Population
75,861

Housing Screening Context

Appleton has a computed screening multiple of 29.9x and a gross annual 1BR-rent reference of 3.3%.

These values compare separate city-level fields, not one matched property. They exclude financing, taxes, insurance, maintenance, vacancy, transaction costs and tenure horizon.

Recorded year-over-year price change: +7.6%. Source period and forecast assumptions should be reviewed before scenario use.

Read the transparent methodology or open the Housing Research Hub.

Rental Cash Flow Analysis

Monthly Income

Gross Rent $772
Annual Gross $9,264

Est. Monthly Expenses

Property Tax (~1.5%) -$346
Insurance (~0.5%) -$115
Maintenance (~1%) -$231
Est. Net Cash Flow $80/mo

Price Forecast 2026โ€“2028

๐Ÿ”ฎ Appleton Price Forecast 2026โ€“2028

Based on 5-year Zillow ZHVI trend analysis ยท Statistical projection
๐Ÿ“ˆ Upward Trend
PROJECTEDNOW$305K2027$327Kโ–ฒ 7.2%2028$348Kโ–ฒ 13.9%20232024Now
$365K$239K
Current
$277K
2026
Projected
$327K
โ†‘ 7.2% by 2027
Projected
$348K
โ†‘ 13.9% by 2028
5yr CAGR:+8.5%
Confidence:High
Rยฒ:1.00
โ–ผ

For anyone crafting an Appleton housing market forecast for 2026-2028, the data presents a complex picture. The market has been exceptionally strong, with a 5-Year Price Change of 57.8% and a 5-year CAGR of 9.4%, pushing the median home price to $287,397 and earning it a Market Temperature score of 60/100. This rapid appreciation, however, faces a significant affordability headwind. The Price-to-Rent Ratio stands at 27.3x, far above the national average of 18x, which heavily influences the Buy/Rent Verdict to be **RENT**. This suggests the rental market is where the more immediate value lies for consumers.

Given this backdrop, the question of will Appleton home prices drop is a central concern. While a major correction seems unlikely given the low-risk **A** grade, the unsustainable price-to-rent ratio and slowing YoY price growth to 6.8% point towards a cooling period rather than a continued boom. Local factors like the stability of the Fox Valley manufacturing and healthcare sectors will support a floor in pricing, but the erosion of affordability will temper demand. The 35 days on market indicates a balanced shift, moving away from the frantic pace of recent years. For Appleton real estate Appleton 2027 looks to be a year of consolidation rather than explosive growth, with prices likely stabilizing as the market digests the rapid gains.

Ultimately, the forecast for the next few years is one of moderation. Expect single-digit annual appreciation, a stark contrast to the nearly 60% gains of the past five years. The market is not poised for a crash, but the era of rapid, double-digit growth appears to be over. The elevated price-to-rent ratio makes buying less attractive compared to renting for the foreseeable future, especially if interest rates remain elevated. This forecast points to a more normalized, sustainable environment where both buyers and sellers will need to adjust their expectations, with the market favoring balance over the extreme seller advantage seen in the recent past.

Projected Cap Rate (2027)
1.7%
5yr CAGR
+8.5%

Job Market

Unemployment 2.9%
National avg: 3.7%
Job Growth (YoY) +1.2%

Healthcare

78
Score
Good

Risk Factors

Low Risk Profile

Market Activity

Source: Redfin ยท 2026-05-31
Sale-to-List 103.4%
Months Supply 2.6
Price Drops 10%
Gone in 2 Wks 76%

Market Position

Affordability Below Avg
Safety Average

ROI Projector Model an editable scenario

Adjust the sliders to model different investment scenarios for Appleton.

Total ROI
78%
on $55,400 invested
Annual ROI
12.2%
compounded
Total Return
$42,976
appreciation + cashflow
Mo. Cash Flow
-$1,404
year 1 estimate
Equity Growth Over 5 Years
Y179kY2104kY3131kY4160kY5191k
Appreciation
$123,080
Cash Flow
-$80,104
Final Equity
$191,466

* Estimates based on 7.6% annual appreciation, 3% rent growth, 5% vacancy. Does not include closing costs, tax benefits, or capital gains tax. For illustrative purposes only.

Rental Scenario Calculator Estimate your monthly cashflow

Rental Cash-Flow Scenario

Pre-filled for Appleton

Property

Purchase Price$277,000
Monthly Rent$772
Down Payment20%

Financing

Interest Rate6.5%

Expenses

Property Tax1.2%
Insurance (Annual)$1,500
Maintenance Reserve1%
Vacancy Rate5%
Property Management0%
HOA (Monthly)$0
-$1,300
Modeled Monthly Cash Flow
-$15,601/ year
-28.2%
Cash-on-Cash
0.4%
Cap Rate

Monthly Breakdown

+ Rental Income$772
โˆ’ Mortgage (P&I)$1,401
โˆ’ Property Tax$277
โˆ’ Insurance$125
โˆ’ Maintenance$231
โˆ’ Vacancy Loss$39
= Net Cash Flow-$1,300

Scenario Summary

Down Payment
$55,400
Loan Amount
$221,600
Total Monthly Expenses
$2,072
Gross Yield
3.3%

Investor Toolkit

Research Appleton before you invest

Disclaimer: This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be made after consulting with qualified professionals. Data sources include Zillow, Census Bureau, and BLS. Cap rates and yields are estimates based on available data.

Last updated: July 2026