Santa Rosa
Investment Analysis

Santa Rosa, CA
Housing Market Screening

City-level home-price and one-bedroom-rent references with transparent methodology and limitations.

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City-level screening

32.2x

Home price / annualized 1BR rent

Gross annual 1BR-rent reference
3.1%
Recorded YoY field
-3.1%

Not cap rate, ROI, valuation or buy-versus-rent advice. City fields may reflect different source years.

Median Home Price
$699,990
Average Rent (1BR)
$1,809/mo
Median Income
$93,106
Population
175,861

Housing Screening Context

Santa Rosa has a computed screening multiple of 32.2x and a gross annual 1BR-rent reference of 3.1%.

These values compare separate city-level fields, not one matched property. They exclude financing, taxes, insurance, maintenance, vacancy, transaction costs and tenure horizon.

Recorded year-over-year price change: -3.1%. Source period and forecast assumptions should be reviewed before scenario use.

Read the transparent methodology or open the Housing Research Hub.

Rental Cash Flow Analysis

Monthly Income

Gross Rent $1,809
Annual Gross $21,708

Est. Monthly Expenses

Property Tax (~1.5%) -$875
Insurance (~0.5%) -$292
Maintenance (~1%) -$583
Est. Net Cash Flow $59/mo

Price Forecast 2026โ€“2028

๐Ÿ”ฎ Santa Rosa Price Forecast 2026โ€“2028

Based on 5-year Zillow ZHVI trend analysis ยท Statistical projection
๐Ÿ“ˆ Upward Trend
PROJECTEDNOW$719K2027$748Kโ–ฒ 4.0%2028$755Kโ–ฒ 5.0%20232024Now
$793K$683K
Current
$700K
2026
Projected
$748K
โ†‘ 4.0% by 2027
Projected
$755K
โ†‘ 5.0% by 2028
5yr CAGR:+1.1%
Confidence:Low
Rยฒ:0.30
โ–ผ

For those evaluating the Santa Rosa housing market forecast through 2028, the data suggests a period of price stabilization rather than significant growth. With a current median home price of $700,246 and a recent YoY price change of -2.5%, the market is clearly cooling from its pandemic-era highs. This moderation is reflected in the 5-year CAGR of just 2.4%, indicating that the explosive appreciation seen previously is unlikely to return soon. The price-to-rent ratio stands at a lofty 27.9x, well above the national average of 18x, which continues to pressure affordability and keeps the "Buy/Rent Verdict" firmly in the RENT category for many prospective residents. While days on market remain relatively low at 28, suggesting buyer interest hasn't evaporated, the downward price momentum and elevated ratio point toward a balanced, albeit expensive, landscape.

Key local factors will likely keep a lid on prices in 2026-2027. Sonoma County's appeal is tempered by persistent affordability challenges and a local economy that, while diverse with healthcare and agriculture, isn't generating the high-velocity wage growth needed to support much higher home values. The risk grade of A- indicates a stable market without imminent crash concerns, but the 67/100 market temperature score suggests it's not overheating either. So, will Santa Rosa home prices drop significantly? The data points more to a plateauing trend within the recent 5-year range of $621,365 โ€“ $721,510. For those looking at Santa Rosa real estate Santa Rosa 2027, the outlook is one of modest correction and consolidation, where high borrowing costs and stretched affordability will likely keep transaction volumes steady but subdued.

Projected Cap Rate (2027)
1.8%
5yr CAGR
+1.1%

Job Market

Unemployment 5.2%
National avg: 3.7%
Job Growth (YoY) +1.5%

Healthcare

78
Score
Good

Risk Factors

Declining Prices

Market Activity

Source: Redfin ยท 2026-05-31
Sale-to-List 100.2%
Months Supply 2.8
Price Drops 25%
Gone in 2 Wks 43%

Market Position

Affordability Average
Safety Average

ROI Projector Model an editable scenario

Adjust the sliders to model different investment scenarios for Santa Rosa.

Total ROI
-151%
on $139,998 invested
Annual ROI
NaN%
compounded
Total Return
-$211,269
appreciation + cashflow
Mo. Cash Flow
-$3,682
year 1 estimate
Equity Growth Over 5 Years
Y1146kY2152kY3158kY4165kY5173k
Appreciation
$0
Cash Flow
-$211,269
Final Equity
$172,814

* Estimates based on 0.0% annual appreciation, 3% rent growth, 5% vacancy. Does not include closing costs, tax benefits, or capital gains tax. For illustrative purposes only.

Rental Scenario Calculator Estimate your monthly cashflow

Rental Cash-Flow Scenario

Pre-filled for Santa Rosa

Property

Purchase Price$699,990
Monthly Rent$1,809
Down Payment20%

Financing

Interest Rate6.5%

Expenses

Property Tax1.2%
Insurance (Annual)$1,500
Maintenance Reserve1%
Vacancy Rate5%
Property Management0%
HOA (Monthly)$0
-$3,229
Modeled Monthly Cash Flow
-$38,752/ year
-27.7%
Cash-on-Cash
0.5%
Cap Rate

Monthly Breakdown

+ Rental Income$1,809
โˆ’ Mortgage (P&I)$3,540
โˆ’ Property Tax$700
โˆ’ Insurance$125
โˆ’ Maintenance$583
โˆ’ Vacancy Loss$90
= Net Cash Flow-$3,229

Scenario Summary

Down Payment
$139,998
Loan Amount
$559,992
Total Monthly Expenses
$5,038
Gross Yield
3.1%

Investor Toolkit

Research Santa Rosa before you invest

Disclaimer: This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be made after consulting with qualified professionals. Data sources include Zillow, Census Bureau, and BLS. Cap rates and yields are estimates based on available data.

Last updated: July 2026