๐Ÿ’ฐ COL Index: 91 โ€” Below Avg Cost

Salaries in Lubbock, TX

What every job actually pays โ€” cost-of-living adjusted

Updated: February 2026 ยท 40 occupations ยท BLS + Census data

Avg. Salary
$67,217
across 40 roles
COL-Adjusted Avg
$73,946
real purchasing power
Top Paying Role
Marketing Manager
$153,316
1BR Rent
$931
median monthly

You might think Lubbock is all cotton fields and Friday night lights, but the real story is in the numbers. It's a city of 266,878 people where the median household income sits at $54,451, a figure that feels solid until you see the local purchasing power.

Hereโ€™s the math that matters: the cost of living index is 90.9, meaning your dollar stretches about 10% further than the national average. A one-bedroom apartment runs $931 a month. Thatโ€™s not dirt cheap, but itโ€™s a world away from what youโ€™d pay in Austin or Dallas. The catch is that while your rent is lower, so is the average salary across all rolesโ€”$67,217, which adjusts to a more respectable $73,946 when you factor in that lower cost. Itโ€™s a trade-off that works best if youโ€™re in one of the cityโ€™s anchor industries.

Lubbockโ€™s economy is built on a few sturdy pillars. Youโ€™ve got Texas Tech University as a massive employer, and the agribusiness sector is huge, from cotton ginning to food processing. Healthcare is another big driver, anchored by the Covenant and UMC health systems. But the surprising growth is in tech and specialized trades. The cityโ€™s tech scene is quietly expanding, fueled by graduates from Techโ€™s engineering programs who stick around. Construction is also booming, not just for housing but for the wind farms and logistics hubs popping up across the South Plains.

Hereโ€™s my honest take: wages arenโ€™t exploding, but theyโ€™re keeping pace with a modest cost increase. The 4.0% unemployment rate is tight, signaling a healthy job market. This city works financially for the skilled professionalโ€”think software developers, project managers, or pharmacistsโ€”who can command a salary that feels like a fortune here. Itโ€™s a tougher sell for someone in a low-wage service role, where that 90.9 index doesnโ€™t feel like much of a buffer.

The data below will show you exactly who the winners are and what you can expect to earn in 2026.

๐Ÿ† Top 5 Highest-Paying Jobs in Lubbock

Ranked by raw salary. See COL-adjusted figures in the full table below.

๐Ÿฅ‡ -3% vs national

Marketing Manager

$153,316
๐Ÿ’ก COL-Adjusted $168,664
โฑ Hourly $73.71/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 533
๐Ÿฅˆ -3% vs national

Pharmacist

$132,316
๐Ÿ’ก COL-Adjusted $145,562
โฑ Hourly $63.61/hr
๐Ÿ“ˆ Job Growth -3.0%
๐Ÿ‘ฅ Jobs Here 533
๐Ÿฅ‰ -3% vs national

Software Developer

$123,785
๐Ÿ’ก COL-Adjusted $136,177
โฑ Hourly $59.51/hr
๐Ÿ“ˆ Job Growth +17.0%
๐Ÿ‘ฅ Jobs Here 2K
4๏ธโƒฃ -3% vs national

Construction Manager

$105,255
๐Ÿ’ก COL-Adjusted $115,792
โฑ Hourly $50.60/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 533
5๏ธโƒฃ -3% vs national

Project Manager

$98,515
๐Ÿ’ก COL-Adjusted $108,377
โฑ Hourly $47.36/hr
๐Ÿ“ˆ Job Growth +6.0%
๐Ÿ‘ฅ Jobs Here 533

๐Ÿ“‹ Complete Salary Guide โ€” All 40 Occupations in Lubbock

COL-Adjusted Salary = Raw salary divided by the cost of living index (91/100). Higher = more real purchasing power. This city's COL is below the US average.

# Occupation โ†• Raw Salary โ†•
1 Marketing Manager $153,316
2 Pharmacist $132,316
3 Software Developer $123,785
4 Construction Manager $105,255
5 Project Manager $98,515
6 Physical Therapist $96,987
7 Financial Analyst $96,307
8 Web Developer $90,217
9 Dental Hygienist $85,140
10 Accountant $83,730
11 Registered Nurse $83,720
12 Data Analyst $81,084
13 Police Officer $72,864
14 Human Resources Specialist $65,803
15 Elementary School Teacher $61,931
16 Plumber $61,620
17 Paralegal $61,036
18 Electrician $59,869
19 Real Estate Agent $59,801
20 Graphic Designer $59,665
21 Firefighter $55,560
22 Carpenter $55,366
23 HVAC Technician $54,150
24 Heavy Truck Driver $51,640
25 Insurance Agent $48,634
26 Loan Officer $48,634
27 Dental Assistant $48,634
28 Licensed Practical Nurse (LPN) $48,634
29 Pharmacy Technician $48,634
30 Social Worker $48,634
31 Veterinary Technician $48,634
32 Auto Mechanic $48,634
33 Cosmetologist $48,634
34 Personal Trainer $48,634
35 Nail Technician $48,634
36 Chef/Head Cook $48,634
37 Welder $48,236
38 Medical Assistant $37,225
39 Security Guard $35,153
40 Nursing Assistant (CNA) $34,783

Source: Bureau of Labor Statistics Occupational Employment Statistics. COL Index from C2ER/ACCRA.

๐Ÿ™๏ธ Living Costs in Lubbock

๐Ÿ 
1BR Rent
$931/mo
๐Ÿก
2BR Rent
$1,113/mo
๐Ÿ˜๏ธ
Median Home
$235,000
๐Ÿ“‰
Unemployment
4.0%
๐Ÿ’ณ
Median Income
$54,451
๐ŸŽ“
College Educated
33%
๐Ÿšถ
Walk Score
55/100
๐Ÿ“Š
Cost of Living
91
Below Avg Cost

๐Ÿงฎ Can You Afford to Live in Lubbock?

Use our Salary Reality Check to see if your specific income covers housing, taxes, and expenses in Lubbock. Enter your salary and see exactly how far your money goes.

โ“ Lubbock Salary FAQ

What is the average salary in Lubbock, TX?

โ–ผ
The average salary across 40 occupations in Lubbock, TX is $67,217 as of 2026. This is 24% higher than the local median household income of $54,451. The city's lower cost of living (index 90.9) enhances purchasing power.

What jobs pay the most in Lubbock?

โ–ผ
The highest paying role in Lubbock is Marketing Manager at $153,316 annually. This is more than double the city's average salary of $67,217. Such high salaries are rare, as most occupations cluster closer to the average.

Is Lubbock affordable on a Marketing Manager salary?

โ–ผ
Yes, a Marketing Manager salary of $153,316 is highly affordable in Lubbock. With a cost of living index of 90.9, your salary goes 10% further than the national average. A 1BR apartment costs $931/month, leaving substantial disposable income.

How does Lubbock's cost of living affect my paycheck?

โ–ผ
Lubbock's cost of living index is 90.9, meaning expenses are 9.1% lower than the national average. For a $67,217 average salary, this effectively boosts purchasing power to the equivalent of $73,900 nationally. The $931/month rent for a 1BR is a key affordability driver.

What salary do you need to live comfortably in Lubbock?

โ–ผ
A comfortable salary in Lubbock is approximately $67,217, which is the city's average across 40 occupations. This supports a lifestyle well above the median household income of $54,451. The low cost of living (index 90.9) and affordable rent ($931/month) make this salary sufficient for comfortable living.

๐Ÿ“ Editor's Verdict: Is Lubbock Worth It?

Hereโ€™s my take: Lubbock is a solid financial bet if youโ€™re in marketing or management, where salaries stretch further thanks to the low cost of living (COL index 90.9, rent $931). The average $67,217 wonโ€™t wow everyone, but it goes a long way here. Healthcare and skilled trades also do well, given the cityโ€™s growth and demand. Tech? Itโ€™s improving but not yet a powerhouse. If youโ€™re considering the move, donโ€™t just chase the salary bumpโ€”make sure your industry has a strong local footprint. Otherwise, you might find yourself underpaid and underwhelmed. For the right person, Lubbock is a yes.

Explore Lubbock Further