๐Ÿ’ฐ COL Index: 90 โ€” Below Avg Cost

Salaries in Owensboro, KY

What every job actually pays โ€” cost-of-living adjusted

Updated: February 2026 ยท 39 occupations ยท BLS + Census data

Avg. Salary
$68,204
across 39 roles
COL-Adjusted Avg
$75,783
real purchasing power
Top Paying Role
Marketing Manager
$152,891
1BR Rent
$830
median monthly

Owensboro is a city where a software developer earning $123,000 can live like a king, or at least like a homeowner with a decent view of the Ohio River. Itโ€™s a counterintuitive truth: the top-paying jobs here come with salaries youโ€™d expect in a much larger city, but the cost of living is stuck in a different era.

The math is compelling. With a cost-of-living index of 90.0, every dollar here stretches further. That $123,442 software developer salary adjusts to a real purchasing power of $137,158. The median household income of $53,295 feels tight, but a one-bedroom apartment rents for just $830 a month. For anyone in a high-skill role, Owensboro isnโ€™t just affordableโ€”itโ€™s a financial launchpad. You can bank serious money here that would be devoured by rent in a coastal city.

Whoโ€™s thriving? Look to healthcare, manufacturing, and the growing tech scene. Large employers like Owensboro Health Regional Hospital and the regional campus of Western Kentucky University anchor the economy. The cityโ€™s pharmaceutical and marketing manager salariesโ€”both north of $150,000โ€”arenโ€™t flukes; they reflect a need for specialized skills in a market with limited local supply. The 4.0% unemployment rate tells you itโ€™s a workerโ€™s market if you have the right credentials.

Hereโ€™s the honest catch: this is a city for the skilled. With only 25.4% of the population holding a bachelorโ€™s degree or higher, the premium for educated talent is real. Wages are high because the talent pool is shallow. If youโ€™re in one of those top five occupations, youโ€™ll do brilliantly. If youโ€™re not, the median income tells the more common story. The cost of living is rising, as it is everywhere, but itโ€™s starting from a low base.

The data below will break down exactly who gets paid what, and how far your paycheck will actually go in Owensboro.

๐Ÿ† Top 5 Highest-Paying Jobs in Owensboro

Ranked by raw salary. See COL-adjusted figures in the full table below.

๐Ÿฅ‡ -3% vs national

Marketing Manager

$152,891
๐Ÿ’ก COL-Adjusted $169,879
โฑ Hourly $73.51/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 120
๐Ÿฅˆ -3% vs national

Pharmacist

$131,949
๐Ÿ’ก COL-Adjusted $146,610
โฑ Hourly $63.44/hr
๐Ÿ“ˆ Job Growth -3.0%
๐Ÿ‘ฅ Jobs Here 120
๐Ÿฅ‰ -3% vs national

Software Developer

$123,442
๐Ÿ’ก COL-Adjusted $137,158
โฑ Hourly $59.35/hr
๐Ÿ“ˆ Job Growth +17.0%
๐Ÿ‘ฅ Jobs Here 360
4๏ธโƒฃ -3% vs national

Construction Manager

$104,963
๐Ÿ’ก COL-Adjusted $116,626
โฑ Hourly $50.46/hr
๐Ÿ“ˆ Job Growth +8.0%
๐Ÿ‘ฅ Jobs Here 120
5๏ธโƒฃ -3% vs national

Project Manager

$98,241
๐Ÿ’ก COL-Adjusted $109,157
โฑ Hourly $47.23/hr
๐Ÿ“ˆ Job Growth +6.0%
๐Ÿ‘ฅ Jobs Here 120

๐Ÿ“‹ Complete Salary Guide โ€” All 39 Occupations in Owensboro

COL-Adjusted Salary = Raw salary divided by the cost of living index (90/100). Higher = more real purchasing power. This city's COL is below the US average.

# Occupation โ†• Raw Salary โ†•
1 Marketing Manager $152,891
2 Pharmacist $131,949
3 Software Developer $123,442
4 Construction Manager $104,963
5 Project Manager $98,241
6 Physical Therapist $96,718
7 Financial Analyst $96,039
8 Web Developer $89,967
9 Dental Hygienist $84,904
10 Accountant $83,497
11 Registered Nurse $83,487
12 Data Analyst $80,859
13 Police Officer $72,662
14 Human Resources Specialist $65,620
15 Elementary School Teacher $61,759
16 Plumber $61,449
17 Paralegal $60,867
18 Electrician $59,703
19 Real Estate Agent $59,635
20 Graphic Designer $59,499
21 Firefighter $55,406
22 Carpenter $55,212
23 HVAC Technician $53,999
24 Heavy Truck Driver $51,497
25 Licensed Practical Nurse (LPN) $48,500
26 Dental Assistant $48,500
27 Nursing Assistant (CNA) $48,500
28 Pharmacy Technician $48,500
29 Chef/Head Cook $48,500
30 Veterinary Technician $48,500
31 Nail Technician $48,500
32 Loan Officer $48,500
33 Personal Trainer $48,500
34 Insurance Agent $48,500
35 Social Worker $48,500
36 Auto Mechanic $48,500
37 Cosmetologist $48,500
38 Welder $48,102
39 Medical Assistant $37,121

Source: Bureau of Labor Statistics Occupational Employment Statistics. COL Index from C2ER/ACCRA.

๐Ÿ™๏ธ Living Costs in Owensboro

๐Ÿ 
1BR Rent
$830/mo
๐Ÿก
2BR Rent
$1,091/mo
๐Ÿ˜๏ธ
Median Home
$196,500
๐Ÿ“‰
Unemployment
4.0%
๐Ÿ’ณ
Median Income
$53,295
๐ŸŽ“
College Educated
25%
๐Ÿšถ
Walk Score
35/100
๐Ÿ“Š
Cost of Living
90
Below Avg Cost

๐Ÿงฎ Can You Afford to Live in Owensboro?

Use our Salary Reality Check to see if your specific income covers housing, taxes, and expenses in Owensboro. Enter your salary and see exactly how far your money goes.

โ“ Owensboro Salary FAQ

What is the average salary in Owensboro, KY?

โ–ผ
The average salary across 40 occupations in Owensboro is $68,204. This figure is 28% above the local median household income of $53,295, indicating a strong job market for skilled roles.

What jobs pay the most in Owensboro?

โ–ผ
The highest paying role is Marketing Manager at $152,891. This is more than double the city's average salary, highlighting a significant premium for leadership and specialized business skills.

Is Owensboro affordable on a Marketing Manager salary?

โ–ผ
Yes, a $152,891 salary is exceptionally affordable in Owensboro. With a cost of living index of 90.0, your purchasing power is 10% higher than the national average, and rent for a 1BR is just $830/month.

How does Owensboro's cost of living affect my paycheck?

โ–ผ
Owensboro's COL index of 90.0 means your paycheck goes 10% further than the national average. For example, a $68,204 salary here has the purchasing power of a $75,025 salary nationally.

What salary do you need to live comfortably in Owensboro?

โ–ผ
A comfortable salary in Owensboro is approximately $53,295, which matches the median household income. This level supports a 1BR apartment ($830/mo) while allowing for savings, as the cost of living is 10% below the U.S. average.

๐Ÿ“ Editor's Verdict: Is Owensboro Worth It?

Hereโ€™s my honest verdict: Owensboro is a smart financial bet if you know how to work the cost-of-living advantage. The COL index at 90.0 and $830 rent stretch your paycheck, so even the $68,204 average salary feels livable. The standout is Marketing Managerโ€”$152,891 base, and a COL-adjusted $169,879โ€”proof you can earn big while spending less. Who wins here? Tech and healthcare professionals will find solid demand and real purchasing power, while tradespeople benefit from lower overhead and steady work. If youโ€™re moving for a job, donโ€™t just chase the titleโ€”use the COL edge to negotiate a higher salary or remote pay anchored to a bigger cityโ€™s scale. Owensboro isnโ€™t flashy, but for the right worker, itโ€™s a place where your money actually works for you.

Explore Owensboro Further