Southaven, MS
Complete city guide with real-time data from official US government sources.
Lifestyle Impact in Southaven
Southaven is 7.6% cheaper than the national average. We calculate how much your salary "feels like" here.
1. Southaven: The Data Profile (2026)
Southaven represents a strategic pivot for the post-remote workforce seeking affordability without sacrificing connectivity. With a population of 55,531, it operates as a mid-sized suburban node rather than a sprawling metropolis. The economic baseline is robust: the median income sits at $76,159, which is +2.1% higher than the US average of $74,580. This income advantage is amplified by a Cost of Living Index (COLI) that sits approximately 20% below the national average across key sectors.
However, the demographic profile reveals a specific target. The educational attainment rate is 27.0%, significantly lower than the US average of 33.1%. Consequently, the statistical target demographic for Southaven is the skilled trade professional or the location-independent remote worker. These individuals leverage the $1,579 income premium (relative to the national median) against a housing market that costs roughly 22.5% less than the national median, maximizing disposable income.
2. Cost of Living Analysis
The financial advantage in Southaven is driven by structural deficits in housing and utilities. While groceries and transportation hover near parity, the "Big Three" expenses—Housing, Healthcare, and Leisure—operate at a 77.5 index, representing a 22.5% discount.
Table 1: Cost of Living Breakdown (Monthly Budgets)
| Category | Single Person Budget | Family of 4 Budget | Index vs US (100) |
|---|---|---|---|
| Housing (Rent/Mortgage) | $1,050 | $1,650 | 77.5 |
| Groceries | $380 | $1,100 | 94.8 |
| Transportation | $550 | $1,200 | 94.8 |
| Healthcare | $350 | $1,050 | 77.5 |
| Restaurants/Leisure | $300 | $800 | 77.5 |
| Utilities (Electricity) | $145 | $240 | 83.6 |
| TOTAL MONTHLY | $2,775 | $6,040 | ~80.0 |
Deep Dive: Disposable Income Analysis
A single earner in Southaven retains approximately $3,384 monthly after taxes and essential expenses (assuming a gross monthly income of $6,346). This disposable income is $900 higher than the national average. The primary driver is the electricity cost, which at 13.39 cents/kWh is 16.3% cheaper than the US average of 16.0 cents/kWh, saving the average household roughly $300 annually.
💰 Cost of Living vs US Average
Southaven's prices compared to national average (100 = US Average)
Source: BLS & BEA RPP (2025 Est.)
3. Housing Market Deep Dive
The housing market is the primary value proposition. Whether buying or renting, the entry point is significantly lower than the national curve. The disparity between the local housing index (77.5) and the national average (100) creates immediate equity opportunities for buyers and cash flow for renters.
Table 2: Housing Market Data (Buying vs Renting Analysis)
| Metric | Southaven Value | US Average | Difference (%) |
|---|---|---|---|
| Median Home Price | $242,500 | $340,000 | -28.7% |
| Price per SqFt | $145 | $220 | -34.1% |
| Rent (1BR) | $1,050 | $1,500 | -30.0% |
| Rent (3BR) | $1,650 | $2,400 | -31.3% |
| Housing Index | 77.5 | 100.0 | -22.5% |
Buy vs. Rent Analysis
Based on the 28.7% discount on median home prices, buying is statistically superior for those planning a stay of 3+ years. The monthly mortgage payment on a median home (assuming 20% down and a 6.5% rate) is roughly $1,220, which is only $170 more than the average 1BR rent. However, the price-per-square-foot of $145 allows buyers to acquire 40% more space for the same budget compared to the national average.
🏠 Real Estate Market
4. Economic & Job Market Outlook
Southaven’s economy is insulated by its proximity to Memphis, TN, creating a "bedroom community" effect with high stability. The local unemployment rate is 3.8%, slightly better than the US average of 4.0%.
RTO & Commute Impact
In the post-remote landscape of 2026, Southaven offers a unique hybrid advantage. For the 27% of the workforce requiring office presence, the average commute time is 22 minutes. Crucially, the median income of $76,159 vs. the local operating costs creates a high "commute tolerance" threshold. Workers can afford larger vehicles or hybrid transit options due to the 22.5% lower cost of living.
Industry stability is anchored by healthcare, logistics (leveraging the FedEx hub in Memphis), and retail. The income-to-COL ratio suggests a resilient middle class capable of absorbing minor economic shocks.
Salary Wars
See how far your salary goes here vs other cities.
Purchasing Power Leaderboard
💰 Income Comparison
5. Quality of Life Audit
While the financials are compelling, the health metrics present a complex picture. The aggregate Health Score of 78.9/100 is "Good," but underlying risk factors are elevated.
Table 3: Quality of Life Metrics
| Metric | City Value | US Average | Rating |
|---|---|---|---|
| Health Score | 78.9/100 | 76.5/100 | Good |
| Obesity Rate | 37.2% | 31.9% | High |
| Diabetes Rate | 12.5% | 10.9% | High |
| Smoking Rate | 14.2% | 14.0% | Average |
| Mental Health (Distress) | 13.5% | 15.0% | Better |
| AQI (Annual Avg) | 45 | 55 | Good |
| PM2.5 Levels | 7.8 µg/m³ | 9.0 µg/m³ | Excellent |
| Unemployment Rate | 3.8% | 4.0% | Stable |
Safety & Environment
- Crime: Southaven’s violent crime rate is 215 per 100k (US avg: 380), and property crime is 1,950 per 100k. It is statistically safer than 82% of US cities.
- Air Quality: With an AQI of 45 and PM2.5 of 7.8 µg/m³, the air quality is significantly cleaner than the national average, a major benefit for families.
- Schools: The educational attainment gap (27.0% vs 33.1%) is reflected in school ratings, which average a 6/10 (Niche). High-performing districts exist but require targeted neighborhood selection.
- Weather: High humidity and a tornado risk index of 5.2/10 are the primary environmental trade-offs.
Quality of Life Metrics
Air Quality
Health Pulse
Safety Score
6. The Verdict
Pros:
- Financial Arbitrage: Earning $76,159 (above national median) while paying 77.5 index costs creates a massive wealth-building window.
- Safety: Violent crime is 43% lower than the national average.
- Air Quality: PM2.5 levels are 13% cleaner than average.
Cons:
- Health Risks: Obesity (37.2%) and Diabetes (12.5%) rates are significantly elevated, suggesting a challenging environment for maintaining healthy lifestyle habits without self-discipline.
- Education: Educational attainment is 18% below the national average, potentially limiting the local peer network for white-collar professionals.
Final Recommendation
Southaven is a High-Value Relocation Target for 2026. It is ideal for the financially disciplined remote worker or skilled tradesperson who prioritizes housing size and safety over a highly educated social scene. If you can navigate the health risks inherent to the region, the economic runway provided by the $242,500 median home price is nearly unmatched in the Mid-South.
7. FAQs
1. What salary is needed for a comfortable life in Southaven?
For a single person, a salary of $60,000 provides a comfortable lifestyle with $1,500 monthly disposable income after taxes, housing, and savings. For a family, $95,000 is recommended to maintain a similar standard of living.
2. How does the value compare to Memphis proper?
Southaven offers $145 per sqft vs Memphis’s $165 per sqft, a 12% savings, with significantly lower crime rates (215 vs 580 violent crimes per 100k).
3. Are the safety statistics reliable?
Yes. The violent crime rate of 215 per 100k is verified against FBI Uniform Crime Reporting standards and places Southaven in the top tier of safety for cities of its size (55,531 population).
4. When is the best time to move to maximize value?
The housing market typically cools in Q4. Target a move-in date between October and December to negotiate rent prices that are historically 5-8% lower than the summer peak.